| Category |
Assignment |
Subject |
Marketing |
| University |
De Montfort University |
Module Title |
Digital Marketing Strategies |
Assignment 1 Infographic:
No Space for Hate Marketing Campaign
No Space for Hate Overview
No Space for Hate is DMU's commitment to challenge inappropriate behaviours and provide practical support to students who are victims, survivors or witnesses of hate or harassment.
Aims
- We would like the No Space for Hate digital marketing to include: Engaging information about what harassment can look like
An outline of what the Protected Characteristics are
Guidance about how to access support/reporting options
- We would like the No Space for Hate digital marketing to provide greater clarity between routes for reporting and routes for receiving support (than is currently evidenced on the website/by current marketing)
Target Audience
- Primarily DMU students
Occasionally students in distress, so easily accessible/readable
Whilst DMU students are the primary target audience, it should be possible for DMU staff and members of the public to understand the purpose of the service
Restrictions/Guidelines
- Whilst the marketing campaign needs to make it clear to students how they can report and/or access support, it is important to bear in mind that we do not want students or prospective students to feel there is a significant problem with hate, harassment or bullying at DMU, as this does not appear to be the case
- DMU prides itself on being a diverse and welcoming community and this needs to be reflected whilst at the same time offering support to those who may have had negative experiences (either on or off campus)
Assignment 2 Voice Presentation:
Bollyqueer Marketing Campaign
Bollyqueer Overview
Bollyqueer is a Bollywood dance class made for and by queer people. It encourages empowerment by breaking down gender and sexuality norms and recognizing those who exist beyond the gender binary.
When you walk into a Bollyqueer class, you are not assigned any label; your gender is never assumed, and you are never forced to wear clothing that doesn't align with your identity. You are encouraged to dance in a way that makes your heart and body feel its happiest.
Aims
- The client would like the Bollyqueer digital marketing campaign to include: An increase in bookings from corporate clients/festivals / any events such as queer weddings for workshops and performances
To reach more people to lead to an increase in sales to classes, to have enough demand to increase the number of classes. Classes sell on average 25 tickets per class. Would like to increase the number of classes per month. Showcase a strategy/plan to share all of the press/news features, tie the personal story into the brand, and merge it within social media channels.
Target Audience
- Business-focused client: Businesses to book Bollyqueer performances or workshops for their events, e.g. during South Asian heritage month, Pride Month, or even just weekly dance sessions for the mental health of the team, etc.
- Customers for the class: LGBTQ+ people who are looking for a safe space to learn dance
Restrictions/Guidelines
- The classes are advertised as LGBTQIA+ affirming and the main target audience for class is the LGBTQIA+ community. Allies are welcome to attend but are not the target audience for marketing.
Target Audience
- Business-focused client: Businesses to book Bollyqueer performances or workshops for their events, e.g. during south Asian Heritage Month, pride month, or even just weekly dance sessions for mental health of the team etc.
- Customers for the class: LGBTQ+ people who are looking for a safe space to learn dance
Restrictions/Guidelines
- The classes are advertised as LGBTQIA+ affirming and the main target audience for class is the LGBTQIA+ community. Allies are welcome to attend but are not the target audience for marketing.
