BMGT3002 International Marketing Assignment 001 Brief 2025-26, Semester 2| University of Worcester

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Published: 23 Mar, 2026

Category	Assignment	Subject	Marketing
University	University of Worcester	Module Title	BMGT3002 International Marketing

Assignment Brief: BMGT3002 International Marketing 2025-26, Semester 2

Assignment 001	Individual report
Word Limit or equivalent (e.g. time)	3,000 words
Weighting	100%
Learning Outcomes Assessed	Demonstrate a critical understanding of the key steps in the international marketing planning process Identify and critically analyse key similarities and differences between international markets Critically appraise a broad range of appropriate international market data Critically analyse how the marketing mix may require modification for different international markets
Submission date	3 pm on Tuesday 5th May 2026
Feedback date	All assignment feedback will be issued on the 20th working day following the submission deadline. Feedback will be released on: 2 June 2026
Module Leader	Dr Richard Nicholls r.nicholls@worc.ac.uk
Verified by	Chris Everall c.everall@worc.ac.uk

If anything about this assignment is not clear to you, please contact your module leader.

What do I need to do to make a success of this assignment?

This assignment requires you to put into practice what you have learned during the module by applying your knowledge in a business-focused and practical way. For this assignment, you will need to adopt the perspective of an International Marketing Manager working at SodaStream to research and produce a marketing strategy that will further develop SodaStream’s international sales in one selected market*. The strategy should take the form of a report to senior decision makers at SodaStream and include appropriate analysis and recommendations for the company’s next steps.

You should cover:

market selection
the recommended route to market
possible competitors
potential challenges
market segmentation
promotional strategy

You may also include any other aspects of international marketing that you think are relevant.

*As well as new markets, you are allowed to select markets where SodaStream is already active, but where you think they can get higher sales. However, you cannot select the following markets: Israel, UK, Czech Republic, Finland or Sweden.

How should I present my work?

On the title page list the following
Module name and code
Student number
Submission date
Assignment Number/Title

Executive Summary

Table of Contents

Introduction *

Body * (this is flexible and possible headings/sub-headings will be discussed in class)

Conclusion *

You should save your work with the title BMGT3002-Ass001-Student Number.

References (use the University Harvard referencing system), support is available through the library www.worc.ac.uk/library/guides/study-skills/referencing)

Only items marked * are included in the word count of 3000 words.

How can I obtain guidance on my assignment?

The assessment briefing will take place in Week 18. During this session, students will receive detailed information about the assessment criteria, expectations, and guidelines. It is important for all students to attend this briefing to ensure they understand the requirements and can ask any questions they may have.

In addition to this assignment brief, there will also be an oral briefing conducted in week 13. Furthermore, there will be frequent reference to the assignment during the module. You will be reminded in-class of which section of the report the material relates to. In week 18 there will be an explicit session on how to present the material in the report. In week 19 there is an in-class opportunity for formative feedback. You must also take responsibility for asking if anything is unclear or if you require extra support.

You can submit an assessment plan of your work in progress or a short piece of text (no longer than one side of A4) to enable you to obtain guidance on the overall structure and direction of your assignment. You should submit this by 24th April 2026 to enable you to review and address feedback provided to develop your work.

How and when do I hand my assignment in?

Your work must be word-processed/typed and should clearly show your student number. You should submit your work by the 3pm deadline on 5th May 2026. You should submit your work to Blackboard which is available via MyDay. You are required to keep a copy of work handed in.

See the separate Assignment Support Information document on Blackboard for help on how to submit or what to do if you are having trouble submitting your assignment.

How will my assignment be marked?

Specific marking criteria for your assignment is provided in the Grading Matrix within this document.
You are strongly advised to check your completed work against the Grading Matrix to ensure have completed all areas required before you submit it.

You should also ensure you adhere to the word limit / word count stated in your assessment brief document, details of which can be found in the University’s Assessment Policy

Grading Matrix

This matrix captures the assessment criteria for this part of the coursework.

GRADE	Critical analysis of the current situation/competitive environment facing the organisation is:	The specific marketing objectives (including target market segmentation) of the plan are:	The marketing strategy and market selection process are:	The Marketing Mix is:	Presentation of report: spelling, grammar, punctuation, quality of expression & referencing are:
A	Highly developed with an effective analysis of the competitive environment, developing points fully. Clear evidence of the highly effective use of data sources such as Euromonitor International.	Clearly articulated and logically justified.	Clearly articulated and well-supported with choices well justified. Evidence evaluated to arrive at strategies including reconciling possible shortcomings.	Efficiently designed & effectively linked together. Each element supports the whole, delivering the strategy & objectives. Appropriate elements of the marketing mix well applied. Excellent consideration of competitors.	Accurate, clear, concise and correct. Harvard method correctly used for all references drawn from a range of quality sources. Research is evaluated and structured to support the whole work. Highly professional presentation of report. Accurate use of English/ spelling, punctuation and grammar.
B	Fairly well developed with an effective analysis of the competitive environment, developing points in a comprehensive way. Clear evidence of the effective use of data sources such as Euromonitor International.	Clearly identified and comprehensively expressed.	Clearly identified, coherent and comprehensive.	Efficiently designed & effectively linked together. Most elements support the whole, delivering the strategy & objectives. Appropriate elements of the marketing mix well applied. Actions outlined for most tactics, key ones in some detail. Good consideration of competitors.	Clear, concise and correct. Harvard method used for all references correct. Good presentation of report. Accurate use of English/ spelling, punctuation and grammar.
C	Reasonably developed with an effective analysis of the competitive environment, developing points sufficiently. Evidence of the use of data sources such as Euromonitor International.	Identified in a reasonable way.	Presented in a reasonably thought-out manner and generally coherent, but unclear in places.	Generally, well designed & linked together. Some elements of the marketing mix applied. A limited number of actions outlined for some tactics. Reasonable consideration of competitors.	Generally clear and correct. Harvard method used and generally correct. Fair presentation of report. Accurate use of English/ spelling, punctuation and grammar.
D	Developed but with a limited analysis of the competitive environment. Limited use of data sources such as Euromonitor International.	Identified but unclear or not clearly justified.	Presented in a poorly thought-out manner and lacking coherence.	Some elements of the marketing mix applied but in a limited way or not clearly justified. Little or no consideration of competitors.	Lacking clarity in places and frequently incorrect. Harvard method used but with errors. Inconsistent presentation of report. Mostly accurate use of English/spelling, punctuation and grammar.
Fail (E-G)	Highly limited or no analysis of the competitive environment. Extremely limited or no use of data sources such as Euromonitor International.	Identified but with no clear objectives or not even present	Constructed but with no clear links or not even present.	Outlined but not integrated or linked in any way. Marketing mix is unclear. Actions confusing or not addressed.	Major errors. References poorly presented. Poor presentation of report. Errors in English/spelling, punctuation and grammar which impede understanding of content.
H / NS	Seriously inadequate or insufficient response or non-submission.	Seriously inadequate or insufficient response or non-submission.	Seriously inadequate or insufficient response or non-submission.	Seriously inadequate or insufficient response or non-submission.	Seriously inadequate or insufficient response or non-submission.

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