University of Worcester Assessment Briefs

BMGT3221 Assignment 01:This requires you to use appropriate frameworks as tools for analysis and present the completed frameworks in the presentation. To ‘use a framework you must apply information to the framework to establish a new understanding.

You are required to reflect on your leadership experiences during three distinct seminar practical sessions within the module. Each of the practical sessions included must be different to the practical sessions submitted in the original Assessment.

Types of marketing communications activity used by the organisation e.g. advertising, events, digital/social, public relations etc. and reference to existing campaigns. You should also be able to discuss how these activities align with the target audience(s).

The re-assessment requires you or your group to produce a project plan to “enhance a local community” and demonstrate your ability to apply the tools and techniques of professional Project Management. You have the choice to come up with any project idea to benefit the local community group.

This assignment requires you to prepare an Individual Report based on the group project work and the Project Plan developed by your team throughout the module.