BMGT2000 Integrated Marketing Communications Assignment 1 - University of Worcester

What do I need to do to make a success of this:

A 7-minute Individual Presentation produced using Powerpoint with a voice over. Please choose a company from the 5 options available. The options are:
Worcester Bosch
Morgan Motor Company
Violet Jordan Cosmetics
Gtech
West Midlands Safari Park
For your chosen company, you should review the current marketing communications strategy and tactics. This should include:

• An overview of the organisation – who they are and what they do
• Evaluation of marketing positioning and competitors
• Identification of the target audience (s)
• Types of marketing communications activity used by the organisation e.g. advertising, events, digital/social, public relations etc. and reference to existing campaigns. You should also be able to discuss how these activities align with the target audience(s).
  Your Presentation should include no more than 8 slides. Seminar time each week within Semester 1 will be given over to the task to ensure you have enough time to research, plan and practice the Presentation assignment?

Learning Outcomes being assessed:

1. Analyse the organisation environment for a full understanding of the external and internal issues facing the organisation.
2. Appraise messages, media channels and platforms for creative marketing communications executions.