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BMG945 Marketing Innovation 1-Semester: Ulster University Business School

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Published: 18 Dec, 2024
Category Assignment Subject Marketing
University Ulster University Business School Module Title BMG945 Marketing Innovation
Programme(s) MSc (Hons) Management; MSc (Hons) Marketing Acadmic Year 2024/25 – Semester I

Objective of Assesment

Modue Rationale

This module focuses on developing an understanding of Marketing as a business function whilst providing students the skills that marketers  adopt to enable innovation within their organisations.   It provides an understanding of how organisations deal with the challenges of a fast-moving marketplace. 

Overall Aim of the Module 

This module aims to provide students with the knowledge and skills to understand the relationship between marketing and innovation whilst recognising the key factors in building and nurturing innovation within the marketing function. Students will also learn how to use internal and external marketing in supporting specific innovations.

Learning Outcomes

1    Understand how innovation and disruption are influencing organisational growth
2    Critically evaluate the key factors that facilitate innovation in organisations
3    Apply principles of innovation throughout the marketing function to facilitate the development of a business model for a marketing related innovation 
4    Understand the activities required for the implementation of innovative marketing to allow the development of a plan for the communication of innovation

If students have problems with writing the BMG945 Marketing Innovation module, our expert team will provide you assignment writing help. This course describes how marketing plays an important role in driving innovation within businesses and how organisations deal with the challenges of today's marketplace. We also cover major topics such as the relation between marketing and innovation, internal and external marketing strategy, and key ways through which innovation can be spurred within the marketing function. Our essay helpers are always there to provide tailored essays to your unique needs. You may not be sure of the key concepts or how your work should be structured. Our PhD qualified writers will provide you high quality coursework help and well-researched samples for learning all these critical marketing principles and supporting you to pass your marketing assignments and essays. So, contact us today, and take up your dream academic challenge!

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