BMG936 International Entrepreneurship Coursework 1 | Ulster University

Published: 17 Dec, 2025

Category	Assignment	Subject	Business
University	Ulster University (UU)	Module Title	BMG936 International Entrepreneurship

Assessment Title	Coursework 1
Academic Year	2025-26

BMG936 Coursework 1

In groups of five, you are required to develop a Business Model Canvas (BMC) outlining the key components of a new business idea. The Business Model Canvas serves as a visual framework to describe, design, and challenge your business model. This assignment will contribute 25% to your overall coursework assessment. [25% pitch based on BMC]

Poster Pitch: Every group member will make a 1-minute elevator pitch to clearly define, describe and articulate the value and feasibility of the proposed business idea. The modalities for the elevator pitch delivery will be communicated during our sessions and BB announcements.

Additional information.

Business Idea: Each student should give a 60 second 'Elevator pitch' where you clearly define and describe your proposed business idea. Ensure it aligns with the concepts covered in the course.
Utilise the Business Model Canvas (BMC) template to outline the key components of your business model. Include details for each segment of the BMC, such as customer segments, value propositions, revenue streams etc.
Visuals. Create a visually appealing and clear presentation of your Business Model Canvas. 4. Sources. Your work should include references to good quality information sources, such as industry reports, government and business data.

Poster submission

There will be five students in a group and every group will appoint a Team Leader
Students shall include a Title page in their poster, which will contain the Business idea/name,
Group name, name of each member, student IDs and contributory percentage to the group work
The Group leader shall submit the complete poster file on behalf of the group and each member of the group shall submit only the Title page
Where the 1-minute elevator pitch is recorded, a live link of the recordings shall be pasted on each student's document before submission.

BMG936 Coursework 1 - Assessment Rubric/Marking

Grade	80+ Outstanding	70–79 Excellent	60–69 Very Good	50–59 Good	40–49 Weak	Under 40 Very Poor
Criteria: Knowledge of the business idea	Outstanding capacity to respond to questions with detailed, well-supported explanations.	Excellent proficiency in addressing questions offering detailed supported explanations.	Very good ability to address questions with sound justifications, supported by relevant data.	Reasonable ability to address questions supported by some data.	Attempts to address questions but with limited evidence or rationale.	Poor capacity to respond to questions; answers lack evidence or depth.
Criteria: Creativity and Innovation	Exceptional display of creativity and innovation in the business model.	High level of creativity and innovation in the business model.	Very good creativity and innovation in the business model.	Satisfactory creativity and innovation in the business model.	Idea for a new business but lacks innovation or creativity.	Limited evidence of creative ideas.
Criteria: Market Research	Business idea exceptionally well-justified using extensive, high-quality data (e.g. market demand, competitor analysis, supplier reliability, risk assessment).	Business idea is well supported by robust data projections, competitive landscape, and supplier considerations.	Business idea supported by relevant market research and data (e.g. evidence of demand, supplier insights, and some risk assessment).	Business idea is partially supported by market data, though evidence may lack depth or detail.	Some justification of idea but supporting evidence is weak.	Business idea is inadequately justified, with little or no supporting data/market research.
Criteria: Feasibility Analysis	Comprehensive with realistic discussion of market opportunities, risks, and supplier dynamics.	Demonstrates excellent understanding of market opportunities, risks, and strategies for mitigation.	Highlights key opportunities and challenges, though may lack depth in certain areas.	Identifies basic opportunities and challenges but lacks depth or breadth in risk and supplier considerations.	Basic and fails to explore key aspects of market opportunities and challenges.	Absent or superficial, with minimal consideration of risks, suppliers, demand or cost.
Criteria: Understanding of the BMC tool	Able to articulate how each BMC component interlinks to form a cohesive and viable business model.	Shows clear and logical interconnections between BMC components.	Good understanding of the interconnection between BMC components.	Adequate understanding of interconnections, though links may not be fully developed.	Limited understanding of the interconnections between BMC components.	Poor understanding of how BMC components interlink.

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