BMG933 (65917)Entrepreneurship Assessment Brief 2024-25 | Ulster University

BMG933 (65917)Summary Assessment Information

Assessment Guidance

1. Word count includes the title page, contents page, in-text references and citations but excludes tables, reference list and appendices.
2. Your work should include references to relevant journal articles and other good quality information sources and should be properly laid out using the Harvard system of referencing. More detailed guidance is available in the Subject Guides. We encourage you to make good use of all the support services offered by your Campus Librarian, further details are in the Learning Support Services Section.
3. You should refer to the assessment criteria to provide fuller details of the marking criteria for each classification band.
4. In addition, you should refer to the standard assessment guidelines as presented in your Course Handbook/Support Area, this includes guidance and policies on referencing style, plagiarism, etc.
5. We recommend the use of Studiosity which offers constructive feedback on draft written submissions within 24 hrs.
6. Coursework must be submitted by the dates specified. Coursework submitted after the deadline, without prior approval, is not normally accepted. For further guidance on the late submission of coursework, please see the course handbook.
7. Assessments must be submitted as per the assessment brief.
8. Please note: Words in excess of +10% of the word count will not be marked.

Coursework 1 – Portfolio (15%) Assessment Task

You are tasked with developing business model canvases from the tutorials and workshops across weeks 3-10 to illustrate the development of business ideas and to outline key decisions made to evaluate and validate these business ideas. These business models must take into consideration how the business ideas address or support the 17 SDGs discussed in week 1.

Length: 1 Portfolio with business model canvasses created during weeks 3-10. Include a 500 word mini-report that details the changes made and why those changes were made.

When: Week 10 - 15/08/2025 by 12:00 noon!. No late submissions
Marks allocated: 15% of overall module (portfolio =15%)

Coursework 1 BRIEF

1. The assignment must take the form of a report of 500 words detailing the progression of the business model canvas(s) and include images of the progression over weeks 3-10.
2. See Coursework 1 Assessment Rubric below.
3. Detailed assessment guidance will be given in class from week 1.
4. Completed portfolios must be submitted as a PDF of the Miro boards used to create the business model canvases via the Gradecentre on Blackboard by the specified date and time outlined in the Key Assessment Information Table above (Which will be updated with exact dates).
5. All submitted assignments should have the file name:
6. "SurnameFirstNameBNumber"
7. BrownJohnB00001234_AssignmentOne

Coursework 1 FEEDBACK

Formative feedback on the assessment will be provided +3 weeks after submission on Blackboard.

Coursework 2 - Pitch & Presentations

Assessment Task

Team Presentation

Coursework 2 Task: Business Pitch & Presentations

You are tasked with the creation of a business idea pitch that answers or solves one of the 17 SDGs and their impact on Northern Ireland or the Island of Ireland (cross-boarder). This report will focus on the creation of the business idea throughout the course and touch upon the work done individually with your portfolio as well as your group work with your pitch for the business.
You are tasked with the implementation of these ideas on an group basis supported by a written strategy report on your chosen business and how it solves or supports one or more of the 17 SDGs. This presentation is to be underpinned by theory covered during the course of the module and include an explanation as to how you utilized the business model canvases in your business ideation. Inherent in this assessment is also an understanding of: the business models discussed in class, analysis tools for identifying a market for your product or service,

Presentation: Each group will have 15 minutes to present (10 minutes for presentation and 5 minutes for questions).

When: Presentation Week 9 w/c 04/08/2025

Pitch Video: Each group will have ONE team member upload their 5 minute pitch video to Blackboard.

When: Submission 15/08/2025 by 12:00 noon Marks allocated: 35% of overall module

Coursework 2 – BRIEF

• COMPONENTS: 5 Minutes RECORDED Pitch video for your group business (UPLOADED to Blackboard by 15/08/2025)
• 10 minute presentation (5 minute pitch and 5 minute story telling presentation on your Miro board where each team member must participate, followed by 5 minutes of questions) during class time Week 9 w/c 04/08/2025
• The assignment must take the form of a group presentation (10 minute presentation & 5 minute questions) using Miro software to present your ideas using a storyboard approach;
• See Coursework 2 Assessment Rubric below.
• Detailed assessment guidance will be given in class from week 1.
• Completed assignments must be submitted as a PDF of the Miro storyboard along with a link to the live storyboard for each group via the Gradecentre on Blackboard by the specified date and time outlined in the Key Assessment Information Table above.
• You will be able to make any necessary adjustments or changes to your pitch video following your presentation. Pitch videos are due on 15/08/2025 by 12:00 noon

Business Pitch Submission

• There will be four or five students in a group and every group will appoint a Group Leader
• Students shall include a Title Page in their business pitch, which will contain the Business idea/name, group name, name of each member, student IDs to the group work.
• The Group Leader shall submit the business pitch recorded on Miro on behalf of the group and each member shall submit only the Title page.
• All submitted assignments should have the file name:
  o"Group Number_Pitch Video"
  oe.g. Group1_Pitch Video

Coursework 2 FEEDBACK

Formative feedback on the assessment will be provided on the day of the presentation. Further detailed feedback will be available via Blackboard no longer than 3 weeks after the final group has presented.

Assessment Guidance

1.Please review Pitch Deck examples for a suggested format for your Pitch videos.
a)Videos will be uploaded following your presentations to allow you to make any necessary adjustments or changes following feedback.
b)Your pitch should be 5 minutes long, with each team member participating equally.

2.Your work should include references to relevant journal articles and other good quality information sources, and should be properly laid out using the Harvard system of referencing. More detailed guidance is available in the ‘Guide to Referencing in the Harvard Style’. We encourage you to make good use of all the support services offered by your Faculty Subject Librarian, further details are in the Learning Support Services Section.

3.You should refer to the assessment criteria to provide fuller details of the marking criteria for each classification band.

4.In addition, you should refer to the standard assessment guidelines as presented in your Course Handbook/Support Area, this includes guidance and policies on referencing style, plagiarism, etc.

5.We recommend the use of Studiosity which offers constructive feedback on draft written submissions within 24 hrs.

6.Coursework must be submitted by the dates specified. Coursework submitted after the deadline, without prior approval, is not normally accepted. If you require an extension to submit this

coursework, please contact the Course Director. For further guidance on the late submission of coursework, please see the course handbook.

Non-compliance with the word limit will result in a penalty being applied in accordance with the University Word Limit Policy which can be found on your Course Support Area in Blackboard.

Coursework 2 – ASSESSMENT RUBRIC/MARKING PROFORMA

Coursework 3 – Written Report Assessment Task

Coursework 3 Task:

Following your group presentation and with the feedback you have received on your pitch, you are tasked with putting together a written report that covers the theories, analysis tools and the overall entrepreneurial journey discussed in class. You must include the progression of your business model canvasses over Weeks 3-10, the group work, presentation and pitch, as well as
You are tasked with the creation of a business idea pitch that answers or solves one of the 17 SDGs and their impact on Northern Ireland or the Island of Ireland (cross-boarder). This report will focus on the creation of the business idea throughout the course and touch upon the work done individually with your portfolio as well as your group work with your pitch for the business.
You are tasked with the implementation of these ideas on an group basis supported by a written strategy report on your chosen business and how it solves or supports one of the 17 SDGs. This presentation is to be underpinned by theory covered during the course of the module. Inherent in this assessment is also an understanding of: the business models discussed in class, analysis tools for identifying a market for your product or service, the entrepreneurship journey, the use of business model canvasse, design thinking and customer journey mapping (target audience identification).

Wordcount: 2000 words (2000 word written report/proposal for the business=80%, grammar, writing and references 20%)

When: Week 12 - 27/08/2025 by 12:00 noon

Marks allocated: 50% of overall module

Coursework 3 Brief

1. The assignment will take the form of an individual word-processed report.
2. You should use your portfolio from Coursework 1 combined with the feedback provided on your group presentations/pitches for your business (Coursework 2).
3. No content created for this project is to go ‘live’, however you can include mock-ups of social media or advertisement posts within your written report to support your hypothesised plan for your proposed business.
4. Your reflection on this process will form part of this assessment.
5. See Coursework 2 Assessment Rubric below.
6. Detailed assessment guidance will be given from week 1 onwards and aims to provide advice on the use of media/technologies for the group presentation (Coursework 2) and report write up.
7. Completed assignments must be submitted in Word format via the Turnitin Dropbox in your Blackboard Course Area by the specified date and time outlined in the Key Assessment Information Table above.
8. All submitted assignments should have the file name:
9. "SurnameFirstNameBNumber" (e.g. BrownJohnB00001234_AssignmentOne)

Coursework 3 – Feedback

Formative feedback on the assessment will be provided +3 weeks after submission on Blackboard.

BMG933: Business Plan Proposal

1.Table of Contents

1Executive Summary

2Business Description

2.1Problem Identification
2.1.1UN 17 Sustainable Development Goals
2.2Market Analysis: (TOM, SAM, SOM)
2.2.1SWOT
2.2.2PESTLE
2.2.3Porter’s 5 Forces
2.2.4STP

3Operations Plan

3.1Identified type of business
3.2Situational Analysis (Using above models)
3.3Financial Plan- Projection, identify potential start-up costs, break-even analysis, etc
3.4Marketing and Sales Strategy 
3.5Sustainability and Social Responsibility

4Customer Profile

4.1Customer Persona
4.2STP (Segmentation, Targeting and Positioning)
4.3Value proposition – Bring the SDGs back into it

5Conclusion 

5.1Identify the SDGs you are addressing (reiterate the problem)
5.1.1Explain why your business will solve the problem you have identified
5.1.2Resources
5.1.3Financials Ask/estimation 
5.1.4Measurable Outcomes (SMART Goals, KPIs, etc.)

6References (You MUST use Academic references and Harvard Referencing)

Table of Figures
Figure 5.1 Example Figure
Table of Tables

Table 2.1 SWOT Analysis

Coursework Submission Sheet

Submitted work is subject to the following assessment policies

1Coursework must be submitted by dates as specified
2Students may seek prior consent from the Course Director to submit coursework after the official deadline; such requests must be accompanied by a satisfactory explanation, and in the case of illness by a medical certificate.
3Coursework submitted without consent after the deadline will not normally be accepted and will therefore receive a mark of zero.

Plagiarism is the act of taking or copying someone else’s work, including another student’s, and presenting it as if it were one’s own.

‘Contract cheating’ is a process whereby students engage others to complete work on their behalf, often in return for payment. For example, students may advertise their assignment requirements on dedicated websites. Any such detected cases, as well as other offences where it is established that work has been completed by third parties, should be dealt with under section 2 of the disciplinary procedures for cheating.

2. Executive Summary

1. Business Description

Problem Identification

UN 17 Sustainable Development Goals:

Identification, Description & Why these are identified as connecting to the identified problem

2.1.2 The Business Idea: introduce it

Market Analysis: (TOM, SAM, SOM)

SWOT

Table 2.1 SWOT Analysis (This is an EXAMPLE)

Source: Adapted by author from (IN TEXT CITATION HERE)

PESTLE

Porter’s 5 Forces STP

4.Operations Plan

• Identified type of business
• Situational Analysis (Using above models)
• Financial Plan- Projection, identify potential start-up costs, break-even analysis, etc.
• Marketing and Sales Strategy Sustainability and Social Responsibility

5.Customer Profile

Customer Persona

STP (Segmentation, Targeting and Positioning) Value proposition – Bring the SDGs back into it

1. Conclusion

Identify the SDGs you are addressing (reiterate the problem)

Explain why your business will solve the problem you have identified

Resources

Financials Ask/estimation

Measurable Outcomes (SMART Goals, KPIs, etc.)

7. References (You MUST use Academic references and Harvard Referencing)

Coursework 3 – ASSESSMENT RUBRIC/MARKING PROFORMA