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BMAF004-20 Introduction to Business and Management Assessment 1 Brief: Group Presentation 2025/26

Published: 17 Nov, 2025
Category Assignment Subject Business
University Bath Spa University Module Title BMAF004-20 Introduction to Business and Management
Word Count 3000 Words
Assessment Type Group Presentation
Assessment Title Assignment 1

BMAF004-20 Assessment Brief:

You will produce a group presentation about a UK based business that you have selected. Your presentation will analyse the internal and external environment of your business. You will also investigate the organisational structure types and importance of problem solving in business and management.

Your presentation must include notes and the given word count is 3000 words (slides + Appendix slides)

Learning outcome assessed:

  1. Your ability to Identify and describe the general objectives of business and the context in which it operates.
  2. Your understanding of the nature, characteristics, advantages, and disadvantages of different forms of business and organisational structure.
  3. Your capacity to learn about the different approaches to problem solving.

Scenario

The assessment requires you to produce a group presentation (4-5 students). Your presentation should be around 3000 words (Slides + Appendix Slides). Each group will be given 25 minutes to present, and each member must (equally) participate in the presentation.

You need to choose a UK company from the following sectors (only one sector):

  • Automobile
  • Airline
  • Telecommunication
  • Chain Restaurants
  • Chain Hotels

Remember it must be a UK business and you have to analyse the UK environment for the business. We encourage you to choose a large organisation for which you are sure you can find a lot of relevant information through the e-library resources, company website, relevant industry reports. When choosing a company operating in several industries, please focus on one industry only as otherwise you will not have enough space to provide an accurate analysis.

Read the scenario above before undertaking the tasks which will include the following:

  • Provide a detailed introduction to your chosen business.
  • Using PESTLE analysis model discuss both the positive and negative influence/impact the macro environment has on your business.
  • Identify the key strengths and weakness of your business. Explain how it interrelates with your findings of the external environment discussed above.
  • Identify/create and explain the organisational structure of your selected business. Remember to use all the learnt terminologies in this topic to elabrote.
  • Discuss a current issue that your selected business is facing and as a group solve their problem and suggest your recommendation.
  • Remember the techniques you learnt in class for problem solving.

Format

The full presentation must contain 12-15 presentation slides followed by 7-8 appendix slides. The appendix slides themselves will not be used in the spoken presentation. The appendix slides should provide relevant information that supports the main points of the presentation for example, it may identify additional benefits or concerns, explain theoretical justifications, or provide tables, graphs or figures or other details which would be too crowded for the presented slides.

Assignment Structure: Group PowerPoint presentation Cover Slide

This should clearly follow the cover page template in your Module Handbook: Your Name and ID, Module Name and Code, Assignment Name and Number and the Word Count.

Introduction

  • Introduction to your selected Business
  • Structure of your Presentation

Main Body

  • PESTLE analysis for your business highlighting the influence/impact it.
  • Mention the key strengths and weakness of your business.
  • Explain how the strengths and weakness interrelates with the external.
  • Organisational structure of your selected.
  • Select a current issue that your selected business is facing.
  • Suggest a solution for the problem.

Conclusion

Summary of your findings in this

References

  • References must be included in the form of Harvard
  • This is an academic presentation; therefore, proper referencing is expected.
  • Images used should be referenced.
  • Should include in-text and Reference list.
  • You must also include notes elaborating the point mentioned in each slide.

Your Presentation will be marked according to the following criteria:

Criteria Description Mark
Quality of the slides and presentation skills Rules of a good presentation are followed; slides are of good quality. 30%
Delivery Demonstration of practice/rehearsal, professionalism and body language, confidence. 30%
Content The content of the presentation, meeting the requirement of the task and showing an adequate level of depth. 40%

Presentation Requirements:

  • Face-to-face Presentations: Your Lecturer will provide you with an allocated presentation time slot. You are expected to attend your allocated time slot in the class and be prepared to present your PowerPoint presentation.
  • All Presentations: Please be aware that you are marked for your delivery. You are presenting a professional presentation and therefore expected to present yourself in a professional manner/dress.
  • You must first present your assessment PowerPoint Slides in class. Following your presentation, please upload your slides to the submission portals on the Virtual Learning Environment (VLE)

Assessment Submission Instructions

Assignment 1: PowerPoint Presentation Slides need to be submitted through Turn-it-in, by: 19th May 2025, Time: 23:59
If you encounter technical issues uploading with your assessments, you should immediately email your student success tutor with a copy of your assessment and a screenshot of the technical error showing the time of the issue before the assessment deadline. Please remember that it is your responsibility to ensure submission deadlines are met.

For all policies regarding submission of your work please refer to the Programme and Student Handbooks.

Assessment 1: PowerPoint Presentation

Criteria Fail (0–39)<br>Poor quality E (40–49)<br>Satisfactory quality D (50–59)<br>Sound quality C (60–69)<br>Good quality B (70–79)<br>Excellent quality A (80–100)<br>Outstanding quality

Quality of the presentation
Key areas:

  • Slide format & presentation
  • Quality of presentation
  • Creativity of slide layout
  • Use of appropriate images/visual aids
30%
The presentation does not meet the required standards. Poor quality slides; little to no attempt to follow standard format.
30%
Some inconsistencies, weak selection of layout/images, limited quality.
30%
Sound attempt with some errors; issues in selection of images or layout; inconsistent quality.
30%
Good presentation with appropriate format, good selection of images and layout; minor improvements needed.
30%
Excellent attention to detail, high-quality images, creative design, well-structured slides.
30%
Outstanding, professional standard; excellent sourcing of images; high-level layout and presentation throughout.

Delivery
Key areas:

  • Timing
  • Use of English
  • Professionalism
  • Demonstration of practice/rehearsal
30%
Problematic delivery; does not meet expected timing; little evidence of rehearsal; weak professionalism.
30%
Lacks fluency; timing may be off; limited professionalism; some issues with English use.
30%
Sound delivery with minor issues; some breaks in fluency; timing handled fairly; acceptable professionalism.
30%
Good overall delivery; well-organised; good timing; competent use of English.
30%
Excellent delivery; clear, confident, well-prepared; excellent use of English; meets timing perfectly.
30%
Outstanding delivery; highly professional; fluent and confident; little to no errors.

Content
Key areas:

  • Task understanding
  • Business examination
  • Theories/models used
  • Examples & evidence
  • Recommendations
40%
Content not relevant; weak understanding of task; no meaningful use of theories; unclear connection between ideas.
40%
Covers only some required areas; limited understanding; some attempt at using theories but lacking depth; few examples.
40%
Covers required areas with simple ideas; some analysis; use of basic models; limited examples.
40%
Good content; uses business theories appropriately; provides specific examples; conclusions are formed.
40%
Excellent use of theories; strong analysis; relevant examples; clear and supported recommendations.
40%
Outstanding content; rich sources; advanced interpretation; excellent examples; high-quality recommendations.

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