Bath Spa University (BSU) Questions

BMAF007-20 Assignment: You work as a trainee digital marketing analyst, for Cambridge Digital, a marketing consultancy company. Your company provides marketing consultancy to many medium and large organisations, both at national and international level.

Pitch Part I: The Written Pitch. Pitch Part II: A pitch presentation (3 minutes maximum). To be delivered in person to your small workgroup in your normal Online Tutorial time

This assessment provides you with an opportunity to demonstrate your problem-solving, creativity skills, and your understanding of creativity in the wider sense. Presentations will be delivered online using Microsoft Teams.

Professional reports should be grammatically correct, using UK English spelling, and be error-free with comprehensive in-text citations of all sources using the Harvard system. It is strongly recommended that you make use of the university's academic writing and support services.

The purpose of this assignment is to assess your understanding of the fundamental concepts and theories in business and management, as well as your ability to analyse real-world business scenarios.