Bath Spa University (BSU) Questions

BMA5108-20 Assessment: The individual project is based on the study of an international company’s international business strategies, management and performance. You choose an international company, big or small. You study its business management, strategies and/ or performance in its home country and in one of its international markets (countries or areas).

BMA5001-20 Assignment: In small groups (minimum of 3 and maximum 5), you are required to write a Business Innovation Case for the implementation of a new product or service. You will come up with a new and original idea of a product or service developed by your group throughout the module, and you can then choose which of these to focus on for this assessment.

BMAF004-20 Assessment 1:The assessment requires you to produce a group presentation (4-5 students). Your presentation should be around 3000 words (Slides + Appendix Slides). Each group will be given 25 minutes to present, and each member must (equally) participate in the presentation.

BMAF007-20 Assignment: You work as a trainee digital marketing analyst, for Cambridge Digital, a marketing consultancy company. Your company provides marketing consultancy to many medium and large organisations, both at national and international level.

Pitch Part I: The Written Pitch. Pitch Part II: A pitch presentation (3 minutes maximum). To be delivered in person to your small workgroup in your normal Online Tutorial time