BMA5100 The Marketing Business Assessment 1 S1. Individual Pitch Proposal | Bathspa

BMA5100 Assessment 1

There are 2 parts to the Individual Pitch Proposal:

Pitch Part I: The Written Pitch.
Pitch Part II: A pitch presentation (3 minutes maximum). To be delivered in person to your small workgroup in your normal Online Tutorial time

Pitch Part I – The Written Pitch

Your task is to identify and communicate a compelling and exciting marketing proposal to achieve growth for a brand of your choice.

You are required to select a brand with growth potential. This could be a young start-up business, SME (Small and Medium-sized Enterprise) looking to expand or even an established brand in need of a refresh.

You will submit a written proposal of 1000 words outlining the growth opportunity you have identified for the brand of your choice and briefly suggesting how elements of the marketing mix might be amended/ implemented in order to pursue that opportunity.

The growth opportunity should be shown to be clearly rooted in the findings of some relevant market research. You should aim to cover:

• A brief outline of your chosen brand.
• A brief analysis of your brand’s current situation.
• Identify any relevant/key issues/challenges facing society/and or your brand at this time and
• The opportunity for growth that you have identified.
• Your proposed outline of marketing mix strategies.

Aim to get your point across clearly and succinctly. Use appendices for extra information.

Reference all data and articles (scholarly and business articles) used to develop your pitch using the Harvard format.

Pitch Part II – A pitch presentation (3 minutes maximum)

Based on what you have written in your report you will deliver a short pitch (max 3 mins) to outline the growth opportunity and the proposed strategy you have identified to the other students in your group. This is a competitive pitch with the group deciding collectively (with tutor support) the best proposal to take forward to the Group Project stage.

You may deliver this pitch using the recommended media. This could be PowerPoint slides or Poster only. 

Pitch presentations will take place in the seminar sessions as stated above.

*Note both the written pitch and the spoken pitch are compulsory elements of the final grade and you must attend the pitch session to share your project with your group.

• The pitch presentation file (PowerPoint or Poster) should be attached as appendix along with the written pitch 1000 words.

Both Pitch Part I and Pitch Part II should be submitted as one single document to Moodle. 

• The recording of presentations for Pitch Part II can begin from Week 4 onwards. 

In the live pitch sessions, you will evaluate each other’s proposals and select the most compelling case to work on together in the next assignment - the group project. How you choose to do this is up to you as a team, however you will receive guidance from your tutor in the evaluation process. We will ask you to provide a justification of your group’s brand choice.

How is my assessment graded?

Mark Scheme Assignment 1 – Individual Pitch Proposal

The grid on next page shows the elements the marker will be looking to see in your submission. Use this as a checklist before hand-in to verify you have covered all elements well. Note the weightings of different criteria and the relative importance of the different criteria. Use those as a guide to plan where to spend time in development.

BMA5100 Assessment 1 Criteria