BMA5000-20 Creativity for Business Assignment 2 – Individual Report, BSU, UK

Learning outcomes assessed

• Understanding
• Depth of Knowledge
• Structure
• English
• Presentation
•  Referencing

These will be assessed by fulfilling the following:

1. Abstract - A brief summary of the report.

2. Introduction - Introduce the topic and why it is important. That is, why the reader should be interested in reading the rest of the report. ‘Set the scene’, and provide contextual and background information.

3. Defining creativity - Explain to the reader what creativity is. Provide a referenced definition. You may want to discuss how this definition is the same as, or different to, some of the many other definitions of creativity.

4. What the literature says: reasons why creativity is important for organisations - This will be one of the biggest sections of your report, if not the biggest section. You are welcome to use subheadings within this section. Use this section to discuss some of the reasons why creativity is important for organisations (e.g. because it enables them to create new products/services/staff reflection/business development). You do not have to discuss all the reasons why creativity is important: it is better to discuss fewer topics in more depth than discuss many topics with very little or no detail. Use good quality sources to reference your arguments.

5. What your data says: your primary data - This will be the second biggest section of your report and is likely to have two subsections: Method (how you collected the data) and Results (how you analysed your data and what the data showed). You are expected to gather data from the guest lecturers about creativity in the organisation they work in and how they have worked with other businesses. You are encouraged to ask them about what creativity means to them, and why they think creativity is or is not important to their organisation. You could also ask for examples of creativity within their organisation. Listen hard to the information they provide, take notes and use this for your data analysis.

6. Conclusion - Remind the reader of the key points you made in your report. The conclusion for a report of this length would usually be approximately half a page.

7. References - Follow Bath Spa’s referencing guidelines for your reference list. Pay particular attention to using only good quality sources.