BM9718 / LD9718 / AT9718 Research Methods and Analytics for Business Practice Assignment Brief

Performance Area*

Student Demonstrates

0-39%

Standard Not Met 1

40-49%

Standard Not Met 2

50-59%

Meets Standard 1

60-69%

Meets Standard 2

70-79%

Exceeds Standard 1

80-89%

Exceeds Standard 2

90-100%

Exceeds Standard 3

(A) – Intro / overview giving background and context in relation to your dissertation, consultancy project or management enquiry. [10%]

Clearly insufficient introduction/overview is given. The rationale for the chosen project lacks clarity and there are great difficulties in understanding the direction of the project.

Insufficient introduction/overview is given. The rationale for the selected project lacks clarity and there are difficulties in understanding the direction of the project.

Adequate introduction/overview, providing some rationale for the chosen project, sufficient clarity. The evaluative and contextual links could be stronger.

Good introduction/overview, providing a clear rationale for the chosen project, sufficient clarity, with some good evaluative and contextual links provided.

Very good introduction/overview, providing a great rationale for the chosen project, sufficient clarity, with evaluative and contextual links provided.

Excellent introduction/overview, providing an excellent rationale for the chosen project, with excellent evaluative and contextual links.

Outstanding introduction/overview, providing an exemplary rationale for the chosen project, with outstanding evaluative and contextual links.

Outcome - A

0-3

4

5

6

7

8

9-10

(B) Delivery of a summarised literature review and research gaps. [20%]

Clearly insufficient presentation of critical evaluation of literature, with no identification of contribution to research.

Insufficient presentation of critical evaluation of literature, with little identification of contribution to research.

Adequate presentation of critical evaluation of literature, with enough identification of contribution to research.

Good presentation of critical evaluation of literature, with good quality identification of contribution to research.

Very good presentation of critical evaluation of literature, with great identification of contribution to research.

Excellent presentation of critical evaluation of literature, with exceptional identification of contribution to research.

Outstanding presentation of critical evaluation of literature, with remarkable identification of contribution to research.

Outcome - B

0-5

6-9

10-11

12-13

14-15

16-17

18-20

(C) Delivery of the research method adopted in your dissertation, consultancy project or management enquiry. [20%]

Clearly insufficient understanding of research method and inability to

prove the connection with data

Insufficient understanding of research method and limited prove connecting with data

Adequate understanding of research method and sufficient prove connecting with data

Good understanding of research method and appropriate prove connecting with data

Very good understanding of research method and great prove connecting with data

Excellent understanding of research method and exceptional prove connecting with data

Outstanding understanding of research method and remarkable prove connecting with data

Outcome – C

0-5

6-9

10-11

12-13

14-15

16-17

18-20

(D) A conclusion providing an overall summary of the key points made and a summing up of your dissertation, consultancy project or management enquiry. [10%]

Clearly insufficient conclusion with a very poor summary of the key points and references

Insufficient conclusion with a poor summary of the key points and references

Adequate conclusion providing a reasonable summary of the key points and references

Good conclusion providing a well- argued summary of the key points and references

Very good conclusion providing a very well-argued summary of the key points and references

Excellent conclusion providing an explicit, thoroughly argued summary of the key points and references

Outstanding conclusion providing an exemplary and fully argued summary of the key points and references

Outcome – D

0-3

4

5

6

7

8

9-10

(E) Engaging design

[40% ]

(Evidence Poster)

Clearly insufficient evidence to demonstrate contribution to the successful completion of the poster presentation.

Insufficient evidence to demonstrate contribution to the successful completion of the poster presentation.

Adequate evidence to demonstrate contribution to the successful completion of the poster presentation.

Good evidence to demonstrate contribution to the successful completion of the poster presentation.

Very good evidence to demonstrate contribution to the successful completion of the poster presentation.

Excellent evidence to demonstrate contribution to the successful completion of the poster presentation.

Outstanding evidence to demonstrate contribution to the successful completion of the poster presentation.