BM7401-15 Corporate Communications Portfolio Assignment Brief S1 2026 | BPA

BM7401-15 Assignment Brief-S1

Learning Outcomes

• Through completion of this assessment, you will demonstrate your ability to:
• Critically consider factors for creating a systematic communication strategy.
• Evaluate strategies for communicating with internal stakeholders.
• Analyse external methods of communication, including digital and traditional platforms.
• Adapt communication solutions to issues or crises that may emerge.
• Identify how internal, external, and brand messages strategically align.

Assessment Brief: Communications Plan

This assessment challenges you to develop a robust and integrated corporate communications plan for a fictional or real-world organisation. It provides an opportunity to synthesise theoretical knowledge, strategic thinking, and practical communication skills, mirroring the demands of senior-level roles in corporate communications.

Assessment Task Instructions

You will create a strategic corporate communications plan that addresses the following:

1. Organisational Context

• Brief overview of the organisation (real or fictional), including sector, size, structure, and brand positioning.

2. Communications Objectives

• Clear strategic goals for communication aligned to organisational aims (e.g. enhance reputation, improve employee engagement, manage crisis).

3. Target Stakeholders

• Identification and analysis of key internal and external stakeholder groups.
• Consider the communication needs and preferences of each group.

4. Strategic Communication Framework

• Detail internal communication strategies: board-level messaging, employee engagement, internal channels.
• Detail external communication strategies: media relations, social media, public relations, brand storytelling.

5. Crisis Communication Strategy

• Outline an approach to handling potential crisis scenarios.
• Include protocols, messaging, and roles/responsibilities.

6. Tactical Plan & Delivery

• Timeline, key messages, channels, communication styles, and required resources.
• Integration of digital tools and cross-platform strategies.

7. Evaluation and Metrics

• How will success be measured? Define KPIs and feedback mechanisms.
• Include short- and long-term assessment approaches.

Assessment Criteria

Your Communications Plan will be assessed on:

• Strategic Insight (30%): Depth of analysis, clarity of objectives, strategic alignment.
• Application of Theory (20%): Use of academic concepts and models.
• Creativity & Innovation (20%): Originality and practicality of proposed strategies.
• Clarity & Structure (15%): Organisation, style, formatting, and coherence.
• Referencing & Research (15%): Use of credible sources and accurate citations.