BM7301 Strategic Brand Management, Assignment, BSU

Identify the factors that are more important to Gen X, Gen Y, and Gen Z in their receptivity to international assignments. (1,500 words). Critically discusses how factors such as culture, personality and skills/experience may impact generational differences. (1,000 words).

LBR7456: LO1: Define and appraise the term global health and critically discuss the role of globalization, global institutions and global health governance that influence health at global, national and local levels

This assignment is comprised of two discrete tasks that each align with one of the learning outcomes described above. One is an informal report based on a five-year evaluation of the financial management and performance of a London Stock Exchange (LSE) FTSE 100 listed company. This report relates to learning outcome one. The second task, covering learning outcome two, is an essay on a particular aspect of financial making and the main issues and theoretical frameworks related to the topic.

This module is assessed through a Portfolio weighted 70% and an Individual Essay weighted at 30%. To pass the module you need to pass each component with at least 40% but overall

MANM407: The Assignment Brief: Select one multinational enterprise (MNE)with any nationality that is active in one or more than one industry. This MNE can be small, medium, large or very large.

Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products.

One of the most important questions faced by business leaders in the strategic marketing process is the choice of timing to launch new products/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks, and the relative success of each strategy depends on several factors, both internal and external.

Pick a B2B company of your choice that produces manufactured goods, not services. Please make sure this is a B2B company. If you choose a consumer company, this will result in failing the assignment. If you choose a large organisation with different lines of business, you must ensure that you focus on a specific SBU.

a.  Start by giving a very brief outline of REPTree (not too exhaustively remember, it’s all only worth five marks!) b. Fine-tunethe classification output by using some of the parameters of REPTree in the tutorial provided.

Drawing on theory, academic and industry literature, explore an area of consumption where you feel you overconsume (e.g., one particular field of consumption such as fashion, electronics, travel, etc.). Make sure to pick a consumption activity with plenty of literature available. Your report should then contain three components.