BM565 Digital Business & New Technologies CW1 Individual 2000-Words Report Assignment Brief | BNU

Assignment Task

Students are required to choose an appropriate technological topic relating to digital and new technologies identified and discussed in the lecture series and write a 2,000-word review on the themes, trends and arguments emerging about that topic. The topic must be agreed with the lecturer before detailed research on it can begin.

The Report Includes:

Section 1:

The understanding of your chosen technological topic (Maximum 500 words) which addresses the following:

a) Why do you deem this topic to be of importance?
b) How has this topic developed?
c) A detailed description of the technology used in this topic and what it is used for.
d) What technological platforms and software are used in the topic?
e) What types of business and organisations use the technology?
f) How is it used as a business tool, and is this effective? (You may link this to a particular industry/sector/profession).

Section 2:

Application of theories and knowledge into the chosen industry (approx 1000 words). How does this relate to course content and discussion on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structures and practices? The above question can be broken down into addressing these two questions with evidence from your chosen industry:

Q1: How have the organisations in the chosen industry understood the implications of this technology and altered what they do and how they do it?

Q2: The emergence of brand-new organisations built around digital technology, entering a sector and challenging old-style organisations who have failed to grasp the significance of that technology. This section should use theories and models (at least 2 models/theories) set out in the course content.

There must be at least 2 organisations within the chosen industry (both successful and unsuccessful examples) —must be considering the technology lifecycle. It is recommended that you choose the organisations where you have known people who work at the management level to support the primary research (if possible) to complete section 3. The organisations discussed must be global organisations.

Section 3:

Evidence to support the discussion and findings from Section 2 either through primary or secondary data (approx.. 500 words).

Primary data: Analyse the responses from the organisations' managers to confirm your findings from section 2.

Secondary data: Find the interview with the organisations' managers/CEO/Directors on YouTube/Webinar where they talked about the use of this technology topic, and analyse the interview to confirm the findings from Section 2.

Interview transcripts or videos of their interview/webinar must be included in the Appendix.

Learning Outcomes:

LO1: Critically evaluate the role of present and future technologies in the business environment.

LO3: Demonstrate an understanding of the significance of digital and new technologies in an ever-changing global business environment and the challenges these present to managers.