BM561 Business Consulting CW1 Assignment Brief 2024-25 | BNU

Published: 25 Feb, 2025
Category Coursework Subject Business
University Buckinghamshire New University Module Title BM561 Business Consulting CW1 Assignment
Assignment No. and Type CW1 Research Report
Word Count 1500 words
Academic Year 2024-25

BM561 Assignment Task

You are a management consultant in one of the reputable consultancy organisations. your client has asked you to conduct secondary research that shows how well you understand the client's project/problem. You are not required to provide a set of solutions to the client’s problem at this stage. 

Using one of the client project briefs (available on LSST Connect), answer the following questions: 

Word count is 1,500 (+/- 10%) INCLUDING INTRODUCTION AND CONCLUSIONS. 

1. Provide a brief description of the company, its products or services, market position, and the challenges it faces. 

2. Using research, break the problem down by critically analysing and presenting areas of importance to the client. Use appropriate business analysis tools and frameworks such as (e.g. STP, SWOT, Porter's Five  Forces, PESTLE, etc). 

3. From your analysis above, state what the top three issues the client is facing with a rationale as to why you have chosen these three areas.

Additional Information 

This is an individual report assignment that needs to be completed independently, building on your reading and research. As a result, it should NOT be done in collaboration with another student or students. 

- Please take note that any additional words found in text boxes within the report body, tables, or diagrams,  WILL be included towards the word count. The Appendices may only contain two sides of A4 at most (not including the list of references). Tables and graphics can be found in the appendices.

BM561 Learning Outcomes

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

  • LO1: Critically analyse a range of secondary business research sources with application to the client’s business.

Practicalities: Referencing, Presenting and Submitting Your Work

Please see your programme handbook for information on the standard referencing style, presentational requirements and process for submitting your work. 

Please reference your work according to the Harvard Referencing style as defined in Cite Them Right Online. This information is also available in book form: Pears, R. and Shields, G. (2016). Cite them right: the essential reference guide. 10th ed. Basingstoke: Palgrave Macmillan. Copies are available via the university library. 

The Cite Them Right database can be accessed via the Library – A to Z list of e-resources. This assignment should be submitted electronically using the relevant submission point in the Upload My Assignment section on LSST Connect.

Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission.

Confidentiality

You are expected to take responsibility for maintaining and managing confidentiality issues in your work.  You should maintain and respect confidentiality concerning the protection of personal, technical and/or commercial information of a sensitive nature in your assessed work, whatever the format. For further information and guidance, please see the relevant section in your programme handbook.

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Academic Integrity

Academic integrity means taking responsibility for your work.  

When you submit an assignment, you are making a declaration that it is your work and that you have acknowledged the contribution of others and their ideas in its development (for example, by referencing them appropriately). 

BM561 Assessment Criteria

 

0-34 (F) –

Fail 

Not successful

35-39 E –

Marginal fail 

Below required  

standard

40-49 (D)

Pass 

Satisfactory

50-59 (C)

Pass 

Good

60-69 (B)

Pass 

Very Good

70-79 (A)

Pass 

Excellent

80-100 (A+)

Pass 

Outstanding

Knowledge and

Understanding 

This should include  evidence of 30% 

- Depth and  

understanding of the client 

- Reputable and range  of relevant 

secondary research  

sources

Work demonstrates alimited or no 

understanding with 

few or no sources 

used with limited or 

no relevance.

Work demonstrates

insufficient 

understanding. Very 

few sources used, all of secondary nature 

yielding irrelevant or 

very shallow 

information, or, 

many sources used 

but with little 

attempt to consider 

their relevance.

Work demonstrates asufficient  

understanding. 

Very limited range of secondary sources  

used, 

yielding only superficial information, or, wide 

range of sources used but many are of  

marginal 

relevance.

Work demonstrates awell-developed 

understanding. Limited range of secondary 

sources used or, wide range of sources used but some are of 

marginal relevance. 

Reasonable level of 

depth of investigation

Work demonstrates asophisticated 

understanding 

informed by relevant 

secondary sources, 

yielding insightful 

information. Sources are authoritative and credible. Clear 

evidence of depth of 

investigation.

A highly accomplishedargument informed by a highly accomplished  range 

of relevant secondary sources, yielding  

insightful 

and comprehensive 

information. Sources  are 

authoritative and  

credible. 

Clear evidence of depth  of 

investigation.

An exceptionally

accomplished argument informed by an 

exceptionally 

accomplished range of relevant secondary 

sources, yielding  

insightful 

and very  

comprehensive 

information. Sources  are 

authoritative and  

credible. 

Clear evidence of depth  of 

investigation.

Application and 

Practice-50% 

This should include  

evidence of: 

- Analysis of the client,  the 

problem they would like addressed and their  wider 

business environment - Analysis based on  

evidence from 

research

Limited or no analysisfrom the secondary 

material

Insufficient analysis

and tends to repeat 

facts from the 

secondary material, 

rather than 

considering their 

implications. Does 

not get to grips with 

what the 

information means.

Sufficient analysis butoften it is more 

descriptive than 

evaluative. Attempts to assess implications and draw conclusions. 

Sufficient consideration of the ‘so what’ factor.

Consistent and 

informed 

analysis, but which may not fully reflect the data collected. 

Consistent and  

informed 

insight interspersed  

with 

some weaker parts

Capable and effective,thoughtful and 

balanced analysis of 

the material collected, recognising its 

implications. Capable and effective level of linkages between the 

data collected and the client’s business and problem. Firmly based on the evidence 

provided

Highly accomplished,thoughtful, insightful  and 

balanced analysis of  the 

material collected, 

critically recognising its impact on and  

implications 

for the client’s business and problem. Very  

firmly 

based on the evidence provided

Exceptionally

accomplished,  

thoughtful, 

insightful and balanced analysis of the material collected, critically 

recognising its impact  on 

and implications for the client’s business and problem. Very firmly  based 

on the evidence  

provided.

 

0-34 (F) –

Fail 

Not successful

35-39 E –

Marginal fail 

Below required  

standard

40-49 (D)

Pass 

Satisfactory

50-59 (C)

Pass 

Good

60-69 (B)

Pass 

Very Good

70-79 (A)

Pass 

Excellent

80-100 (A+)

Pass 

Outstanding

Transferable Skills

(Assignment 

parameters)-20% 

This should include  evidence of: 

Accurate spelling, 

punctuation and  

grammar 

Completing all of the assignment tasks 

Appropriate language  use 

Appropriate report  

writing 

conventions 

Accurate Harvard 

referencing

Limited or no ability tocommunicate ideas 

and information 

accurately and reliably in written academic 

English

Demonstrates an

insufficient ability to 

communicate ideas 

and information 

accurately and 

reliably in written 

academic English.

Demonstrates a

sufficient ability to 

communicate ideas and information accurately and reliably in written academic English

Demonstrates a

consistent and  

confident 

ability to communicate ideas and information accurately and reliably  in 

written academic 

English.

Demonstrates a highlyproficient ability to 

communicate ideas 

and information 

accurately and reliably in written academic 

English.

Demonstrates a highlyaccomplished ability to communicate ideas and information accurately  and 

reliably in written 

academic English

Demonstrates an

exceptional ability to 

communicate ideas and information accurately  and 

reliably in written 

academic English.

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