BFK0001 Principles of Marketing | 3-Minute Individual Recorded Presentation

Assessment Task

For this individual assessment task, you will be required to choose one of the following organisations:

• GymShark
• Octopus Energy
• P&O Cruises
• Sephora
• Archie’s
• My Protein

You will produce a 3-minute recorded presentation which will: -

• Outline the key issues in the current macro environment and micro- environment that are relevant to your chosen organisation.
• Describes how the issues identified will impact your chosen organisation e.g. does it provide an opportunity or a threat?

You will be required to use relevant academic theory and frameworks to underpin your thinking. These will be covered in the earlier lectures of the module.

Assessment criteria

• The Assessment Criteria are shown the end of this document.  Your tutor will discuss how your work will be assessed/marked and will explain how the assessment criteria apply to this piece of work. These criteria have been designed for your level of study.
• These criteria will be used to mark your work and will be used to support the electronic feedback you receive on your marked assignment. Before submission, check that you have tried to meet the requirements of the higher-grade bands to the best of your ability. Please note that the marking process involves academic judgement and interpretation within the marking criteria.

Learning Outcomes

• This section is for information only.
• The assessment task outlined above has been designed to address specific validated learning outcomes for this module. It is useful to keep in mind that these are the things you need to show in this piece of work.
• On completion of this module, students will need to demonstrate:
• MLO5. Analyse the key macro and micro environmental factors affecting marketing decisions.

Please note these learning outcomes are not additional questions.