BEM2048 Assignment 2 - International Business , Individual Report, University of Exeter

Published: 03 Dec, 2024
Category Assignment Subject Business
University University of Exeter Module Title BEM2048 International Business

You are the international manager in an MNE (choose an MNE different from Assignment 1).

The company has decided to expand and enter a new country.

Design a strategic business report for the MNE to help in its decision-making regarding entering, investing, and managing its operations in the new host country environment.

Your strategic report should be based on and cover the following areas of analysis:

  • Assess the new host country business environment
  • Justify why the particular host country is selected for expansion.
  • Entry mode strategy of the MNE (Why is this mode of entry suitable?)
  • What international strategy should it adopt? (Localisation vs Globalisation)-practices to adopt/adapt, (for example, related to HRM, marketing, production, operations, supply chain etc.)
  • Discuss ethics and sustainability with respect to its operations. What sustainability-related issues and practices the MNE should consider and adopt in this new host country?

(For the purpose of this hypothetical business situation, you are permitted to pretend that the MNE is not currently present in the host country, even if that is not the case in real life).Use concepts, theories, and frameworks introduced in the class to critically analyse, justify and design your strategy accordingly. Intersperse the text with visual ‘evidence’ to substantiate your analysis and underpin your recommendations. This can be a combination of charts, graphs, diagrams, maps, tables, pics, and other forms of infographics and data presentation.

Collect data and information from secondary research using academic and non-academic sources found online or in the library (Check lecture slides and module information page for a list of some data and information sources).

Using sources and Referencing

You must provide a list of the articles and texts you have referred to. You should use the APA 7 system of referencing. Details of how to do this can be found on the UEBS Academic Development. Finding and using sources Using Sources and Referencing (exeter.ac.uk) 

APA Referencing

Cite Them Right (oclc.org)

Are you a UK student struggling with BEM2048 International Business, Assignment 2? Don’t worry, we’re here to provide assignment help on an urgent based! Whether you need someone to do your assignment for you or help with report writing services, our experts are ready to assist. We promise 100% plagiarism-free content and provide a free sample solution to guide you. With years of experience, we deliver unlimited assignments, making sure you get the best results without the stress. Pay us today, and let us take care of your coursework!

Workingment Unique Features

Hire Assignment Helper Today!


Latest Free Samples for University Students

MED031-6 Final Project in Mass Communications Assignment 2 Example | University of Bedfordshire

Category: Assignment

Subject: Education

University: University of Bedfordshire

Module Title: MED031-6 Final Project in Mass Communications

View Free Samples

BABM2006 Work-Based Management Project Assignment 3 Example

Category: Assignment

Subject: Management

University: De Montfort University

Module Title: BABM2006 Work-Based Management Project

View Free Samples

LAA127/LAA127C Contract Law Assignment Coursework Sample 2025

Category: Coursework Example

Subject: Law

University: Swansea University

Module Title: LAA127/LAA127C Contract Law

View Free Samples

MGT4541 Strategy, Leadership and Management of Organisations Assignment 3 Example

Category: Assignment

Subject: Management

University: Middlesex University

Module Title: MGT4541 Strategy, Leadership and Management of Organisations

View Free Samples

DGM22702 Digital Consumer Journey Project Example 2025-26 | RUL

Category: Assignment

Subject: Computer Science

University: Ravensbourne University London

Module Title: DGM22702 Digital Consumer Journey

View Free Samples
Online Assignment Help in UK