BEM2048 Assignment 2 - International Business , Individual Report, University of Exeter

This module is assessed through a Portfolio weighted 70% and an Individual Essay weighted at 30%. To pass the module you need to pass each component with at least 40% but overall

MANM407: The Assignment Brief: Select one multinational enterprise (MNE)with any nationality that is active in one or more than one industry. This MNE can be small, medium, large or very large.

Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products.

One of the most important questions faced by business leaders in the strategic marketing process is the choice of timing to launch new products/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks, and the relative success of each strategy depends on several factors, both internal and external.

Pick a B2B company of your choice that produces manufactured goods, not services. Please make sure this is a B2B company. If you choose a consumer company, this will result in failing the assignment. If you choose a large organisation with different lines of business, you must ensure that you focus on a specific SBU.

a.  Start by giving a very brief outline of REPTree (not too exhaustively remember, it’s all only worth five marks!) b. Fine-tunethe classification output by using some of the parameters of REPTree in the tutorial provided.

Drawing on theory, academic and industry literature, explore an area of consumption where you feel you overconsume (e.g., one particular field of consumption such as fashion, electronics, travel, etc.). Make sure to pick a consumption activity with plenty of literature available. Your report should then contain three components.

Solved, Question 2: Transport Optimization for Chemical Products – Minimum Cost Network Flow Optimization Problem A chemical manufacturing company is tasked with transporting 190 tonnes of chemical products from four storage depots (D1, D2, D3, and D4) to three recycling centers (C1, C2, and C3).

You are a newly appointed manager working within the product and service division of a large company (that you have chosen). The company has been facing changing consumer/client expectations and the evolving digital landscape, in recent years.

Solved Question 1: Cell Tower Optimization Challenge – Covering Problem Imagine you are part of a strategic planning team for a telecom company that aims to enhance mobile signal coverage in a bustling urban environment.