BE969-7-SP: Research Methods in Management Coursework 1 Brief 2025-26 | UOE

BE969-7-SP FIRST ASSESSED COURSEWORK

Qualitative Analysis Assessment (1500 words maximum) - 50% of module mark

For the purpose of this assignment, you have been given a specific research question

Research Question

How do CEOs envision the future with artificial intelligence?  

You are asked to:  

i) design a qualitative research mini-project based on secondary data to answer this question and explain its limitations.  

ii) conduct either a) thematic analysis or b) narrative analysis on the sample chosen for  your dataset  

iii) Report on your findings by explaining the themes and providing excerpts from data iv) Provide a table in the appendix, summarizing your systematic coding of the data (this does not count in your word count).  

Academic Offences:  

In submitting coursework online, it must be assumed that you have read and understood the following guidelines about academic offences. Please note that all coursework is being monitored by plagiarism detection software. All submitted papers will be included as source documents in the reference database of the respective software solely to detect plagiarism of such papers. 

“1.1 The University, the Students’ Union and the University’s Partner Institutions expect all

students:  

- to behave with honesty and integrity about coursework, examinations and other  assessed work;  

- to be familiar with and act by the conventions of academic writing including  appropriate referencing of sources and acknowledgement of assistance;  

- to show an understanding of ethical considerations and be compliant with the relevant  University Procedures.  

A student who does not comply with any of these requirements (either intentionally or by negligence) may be charged with having committed an academic offence.  

1.2 The following are some examples of academic offences and do not constitute an  exhaustive list:  

a. plagiarism, that is, using or copying the work of others (whether written, printed or in any  other form) without proper acknowledgement in any assignment, examination or other  assessed work;  

b. self-plagiarism, that is, using or copying one’s own work that has previously been submitted for assessment, at the University or elsewhere, without proper acknowledgement in any assignment, examination or other assessed work, unless this is explicitly permitted;  c. false authorship or contract cheating, that is the soliciting of a third party to provide written material that is then submitted for assessment presented as one’s own original work;  d. collusion, that is, submitting work produced collaboratively for individual assessment, unless  this is explicitly permitted and acknowledged;  

e. falsifying data or evidence;  

f. unethical academic practice, for example, conducting research without obtaining ethical  approval from the University where such approval is required, or the unauthorised use of  information that has been confidentially acquired;  

g. introducing, or attempting to introduce, any written, printed or electronically accessible  information into an examination, other than material explicitly permitted in the instructions for  that examination;  

h. copying, or attempting to copy, the work of another candidate in an examination;  i. communicating, or attempting to communicate, with another person, other than an invigilator,  during an examination;  

j. accessing, or attempting to access, the assessment material (such as an examination paper)  prior to it being published, except in cases where it is formally permitted by the University  

A student suspected of helping another student commit an academic offence may be investigated  and dealt with in accordance with the University’s Code of Student Conduct. Action may also be  taken against maliciously false allegations of academic offences.”