BCM5221 Entrepreneurship & Innovation Assignment

The task: 

Write a 1500-word management report to propose and evaluate your business plan based on your own choice. You should develop and research an entrepreneurial idea, product or project. Undertake a Market Opportunity Analysis with the objective of allowing you to make the decision of whether to proceed or abandon the idea. This will require a written report.

Part A

Read the article about the most innovative companies in 2023 (provided on the site). Your task is to select ONLY one company from the list and carry out research using corporate websites, peer-reviewed journals, and their annual reports to address the following task: 

The task:

Critically evaluate the current factors affecting innovation practices/types in the selected company and how it promotes innovation within its activities. Discuss why they are more innovative and creative than the others, and provide the needed justifications/evidence to support your argument on the business’s role in social and economic development.  

Part B 

The task:

To demonstrate a critical understanding of the entrepreneurship's theories, concepts, and principles and its relationship with innovation and creativity; Evaluate the critical factors that impact entrepreneurs' success and failure, including the key characteristics of an individual's entrepreneurial mindset

Learning Outcomes

On completion of the module, the students should be able to:

LO 1 – Appraise the concept of entrepreneurship and its role in social and economic development, and the current and emerging practices for sustainable business growth 

LO 2 – Develop an effective business plan for a selected business

LO 3 – Compare and contrast different forms of enterprise activity

LO 4 – Appraise different tools, techniques, and strategies for innovation management.