BAM4054 Global Strategies in Digital Business Assignment Brief | BNU

Assignment Task

You need to prepare an individual face-to-face presentation no longer than 15 minutes in duration on Global Strategies in Digital Business.

LO1 (30%): Explain the importance of innovation, digital transformation, and digital capability within global business (4 minutes).  

Explain how information systems create innovation, transform business, and provide growth capabilities/opportunities.  The following sessions should help you:

• Session 1: Outline information about business systems.
• Session 2: Impact of Digital Business Technology. How has technology and digital technology impacted business?  Explain with examples how this occurred.
• Session 3: eCommerce business models. Explain these models and how they grow.
• Sessions 9 and 10: Hardware.  Explain how hardware technology is impacting business. Describe/explain with examples how this has occurred.
• Session 8 Customer Relationship Management Systems.  Explain how the different customer relationship management systems affect business.  

LO2 (30%): Investigate the use of information systems and business intelligence within global business (6 minutes).  Explain how information systems and business intelligence can be used within a global business.  The following session should help you.  

• Session 3: Session 3: eCommerce business models.   Explain how opportunity analysis is used to plan new business ventures.
• Session 4: Global Digital Business Strategy Development.  Explain how a digital business strategy can be created.
• Session 6: Global Digital Marketing Planning.   Explain how digital marketing strategy can be created:  SOSTAC, SWOT, PESTEL, & 7Ps.
• Session 7: Global or Local Marketing Strategies and the Supply Chains.  Explain why global or local digital strategies may be necessary.  
• Session 7: Value creation and segmentation.  Explain the process of segmentation, targeting and positioning to create concise market niches and profits.
• Session 8: Customer Relationship Management.  Explain the advantages of customer relationship management and how it can be used to enhance sales/business using RACE.
• Session 6: Supply chains.  Explain how digital technology can reduce supply chain costs.
• Session 9: Online payment systems, and cyber and legal issues.  Identify and explain a variety of different digital payment systems and related cybersecurity issues that affect online businesses and customers. 

LO3 (30%): Recommend how information systems and business intelligence can be used within global business (5 minutes).

• The recommendation is to follow each step or modify them to suit your business needs, so all areas of the business are covered.
• Please watch the supporting video to help you carry this task. 
• You can use PowerPoint, Canva, or Adobe to create your presentation.

You should have at least 10 references and make sure to follow the Harvard referencing system.

If you are registered with Disability and Inclusion Services or have a disability, please contact your module leader to discuss how your reasonable adjustments will be applied to this assignment.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO1: Explain the importance of innovation, digital transformation, and digital capability within global business. Domains developed: K, C, P, T

LO2: Investigate the use of information systems and business intelligence within global business.  Domains developed: K, C, P, T

LO3: Recommend how information systems and business intelligence can be used within global business.  Domains developed: K, C, P, T