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Talk to an Expert| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Singapore University of Social Science (SUSS) | Module Title | AVM355 Air Freight Management |
| Assessment Type | Group-Based Assignment |
|---|
The success of any air cargo airline hinges on the strategic alignment of its specialised fleet, the operational efficiency of its hub infrastructure, and its underlying financial resilience. Your group is required to select one (1) air cargo airline and its major hub airport.
Note that to avoid overlaps with other groups in your class, you need to indicate your selected cargo airline and its hub by replying to the relevant Discussion Board on Canvas. Before you post your selected cargo airline, make sure to check the cargo airlines already selected by other groups and change your airline if there is an overlap with a post submitted earlier.
(a) Select one specific long-haul route your selected cargo airline operates from the chosen hub. Explain which major aircraft type is used and discuss why it is operationally suitable for the airline’s business model and specifically carrying cargo on such route.
(18 marks)
(b) Examine the airline’s primary cargo terminal at the selected hub. Describe how the hub’s cargo terminal capabilities support reliable cargo operations and enhance airline’s ability to secure high-yield cargo.
(18 marks)
(c) Appraise the airline’s economic health and strategic response to market volatility over the last three years, utilising data from its annual reports and other credible sources.
(20 marks)
[Your write up for Q1(a) to Q1(c) together should preferably not exceed 1,800 words excluding the reference list.]
(d) Prepare a group presentation to be given on Seminar 6 on your findings in 1(a) to 1(c).
Each group should provide a summary presentation for about 10 minutes (maximum of 12 slides for each group). Note that all members of the team should participate in the presentation.
(24 marks)
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