BAE_6_CIM Comparative International Management Assignment Brief 2026/27 | LSBU

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Published: 29 Apr, 2026

Category	Assignment	Subject	Management
University	London South Bank University (LSBU)	Module Title	BAE_6_CIM Comparative International Management

London South Bank University (LSBU)

BAE_6_CIM Assignment Brief

Module Title:	Comparative International Management	Module Code:	BAE_6_CIM
Assignment No/Title:	An individual 3,000-word Business Consultancy Work Package, accompanied by a 5-minute pre-recorded executive video pitch, analysing a multinational corporation’s management practice within a specific cultural cluster (100%).	Assessment Weighting:	100%
Submission Date:	29^th April 2026	Feedback Target Date:	15 Working days post-submission
Module Co-ordinator/ Tutor:	Dr. Sumesh Dadwal	Word count	3,000 words
Submission Instructions:
This assignment must be submitted electronically to the relevant VLE link.
1. This assignment must be submitted electronically to the relevant VLE link by 4:00 p.m. by the final due date. 2. To submit electronically you must upload your work to the e-submission area within the respective module on Moodle. 3. Multiple drafts can be uploaded until the submission date. 4. Please remember you must leave at least 24 hours between submissions if you make changes to your work. Each submission will overwrite the previous one until the due date and time have passed. 5. You should read and remember the University’s regulations on cheating and plagiarism. In submitting your assignment, you are acknowledging that you have read and understood these regulations. 6. It is your responsibility to keep an electronic copy of your assignment for future reference. 7. Your citation needs to follow the Harvard style referencing.

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Assessment Brief

In this hypothetical scenario, you will act as an international business consultant advising Vodafone UK on expanding or adapting its operations in a culturally and institutionally different country. Select a host country from a different GLOBE cultural cluster (e.g., Confucian Asia, Latin America, Middle East) and compare management practices with the UK.

Your Business Consultancy Portfolio should include report covering:

A comparative institutional analysis using the CAGE framework (UK vs. host country), including competition and data protection
A cultural insight based on lived experience or artefact
A comparison of management practices based on publicly available information.
Strategic recommendations for Vodafone UK Int based on the hypothetical scenario.
And
You must also prepare a 5-minute pre-recorded video pitch highlighting key findings and recommendations for a business audience.

Assessment Components

1.Written Portfolio (80%)

Report Format: 3,000 words (±10%) | Structured Report

1.Executive Summary (200 words)

Summarise key findings, link to Vodafone’s publicly available strategic pillars and values, and provide recommendations to Vodafone UK Int based on the hypothetical scenario.

2.Country Context & Institutional Analysis (800 words)

Use the CAGE Model to compare UK and host country.
Assess telecom sector, competitors, and competition laws.
Discuss institutional differences and strategy alignment with Vodafone’s publicly available values.

3.Cultural Insight (800 words)

Draw on a public narrative, observation, or cultural artefact.
Apply cultural theory (e.g., Hofstede, GLOBE).
Critically reflect on management and communication implications.

4.Comparative Management Practices (800 words)

Compare UK vs. host country in data protection, communication, HRM, and marketing based on publicly available data.

5.Strategic Recommendations (400 words)

Propose culturally informed, practical strategies to Vodafone UK Int based on the hypothetical scenario..
Justify entry, legal/data aspects, communication, and marketing in terms of fit and ROI.

6.Appendices (optional)

Include visuals, charts, models, or artefacts.

2 Pre-recorded Video Pitch (20%)

Presentation Requirements

Duration: Max 5 minutes (±10s)
Format: MP4 uploaded or created on Panopto link, embedded in report
Content:
Introduce the host country and its cultural context
Summarise Competition & CAGE analysis (UK vs. host country) and cultural insights
Present 2–3 strategic recommendations for Vodafone UK int this hypothetical scenario.
Include at least one visual aid (chart, slide, diagram)
Maintain professional tone, clear structure, and logical delivery

Academic Integrity and Ethical Guidance

Use only publicly available sources (no interviews/surveys).
Reference all sources in Harvard style.
Do not use AI tools (e.g., ChatGPT) to generate or edit content; any AI use for research must be declared and cited.
Submission must be entirely your own original work.

Submission Instructions

Submit both the written portfolio and the video file/link via [VLE/Turnitin] by the deadline.
Upload the video to Panopto (Moodle link) and embed the working link on the first page of your written submission (no password required).
A missing or non-functional video link will result in a zero for the video pitch component.

Extended Assessment Criteria:

Extended Assessment Criteria (Tabulated

Criteria	Weight	0-39% (Fail)	40-49% (Pass)	50-59% (Satisfactory)	60-69% (Good)	70-79% (Very Good)	80-89% (Excellent)	90-100% (Exceptional)
Introduction	5%	Unclear/missing background and aim	Weak intro with limited clarity	Adequate clarity and objectives	Clear and relevant background, well-stated aim	Very clear, focused, with clear intent	Excellent, comprehensive overview	Exceptionally concise and insightful
CAGE Model, Competitive and Data protection Analysis	20%	No comparison or weak link to institutional context	Basic application of CAGE, competition, and data protection, with minimal comparative insight.	Provides a fair application of CAGE, competition, and data protection, but cross-country comparison is incomplete.	Demonstrates solid use of CAGE, competition, and data protection with well-developed cross-country comparisons.	thorough comparative application of CAGE, competition, and data protection with clear discussion of strategic implications.	Excellent application of CAGE, competition, and data protection, demonstrating strong contextual and strategic depth.,	Exceptional integration of CAGE, competition, and data protection with innovative comparative insights that inform strategy
Cultural Insight	15%	Irrelevant source, no theory, superficial reflection	Weak relevance or theory use	Adequate theory application and insight	Good artefact choice and theory alignment	Very good cultural insight with strong reflection using Hofstede or GLOBE	Excellent critical use of Hofstede or GLOBE models to evaluate cultural values impacting HRM, leadership, marketing, and negotiation	Exceptional insight using cultural theory to analyse cross-functional impacts and strategic management contexts
Comparative Management Practices	15%	Minimal or descriptive comparison	Weak comparison with little context	Basic comparison with limited links to theory	Clear comparison and theoretical framing	Very strong comparison with strategic insight	Excellent critique, deep comparative logic	Outstanding comparison with originality
Recommendations	15%	Generic, not linked to findings	The recommendations show a weak connection to findings, with vague strategy, entry approach, and operational plans lacking ROI justification	Reasonably solid recommendations, though lacking strong originality, on strategy, entry pathway, and operational plans with ROI justification.	Practical and well-aligned with findings, covering strategy, entry choices, and operational approaches supported by ROI rationale.	Strong strategic alignment and contextual relevance in strategy, entry method, and operations, supported by ROI justification.	Excellent integration of strategy, entry pathway, and operational approaches, clearly justified through ROI analysis.	Exceptional use of theory to design strategy, entry approach, HRM, and marketing initiatives, underpinned by ROI rationale.
Video Pitch	20%	Off-topic, unclear, poor visuals	Overly descriptive with weak clarity and minimal visuals; CAGE, competition, and data protection analysis with recommendations are underdeveloped.	An acceptable summary supported by basic visuals; analysis of CAGE, competition, and data protection with recommendations is adequate and appropriately referenced.	Well-structured presentation with effective visuals; strong explanations of CAGE, competition, and data protection comparisons supported by very good recommendations; well-cited throughout.	Highly engaging, confident, and well-structured; strong coverage of CAGE, competition, and data protection with excellent comparative insights and recommendations, underpinned by theory; citations are thorough and accurate.	Excellent delivery with strong insight; comprehensive analysis of CAGE, competition, and data protection with highly relevant, well-justified recommendations supported by theory; outstanding use of varied sources with accurate referencing.	Exceptional clarity and confidence, supported by highly effective visuals; outstanding coverage of CAGE, competition, and data protection with comparative insights and exceptional recommendations, all underpinned by strong theoretical frameworks; excellently cited with a wide range of quality sources.
Conclusion	5%	Missing or unclear summary	Basic recap of findings	Adequate summary of points	Clear and concise summary	Strong, logical conclusion	Excellent synthesis and focus	Exceptional clarity and integration
Structure & Referencing	5%	Poor structure and referencing	Weak organisation, many errors	Basic structure and some citation issues	Good flow and referencing mostly accurate	Very well-structured and referenced	Excellent layout and source usage	Exceptionally well-written and referenced

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BAE_6_CIM Comparative International Management Assignment Brief 2026/27 | LSBU

BAE_6_CIM Assignment Brief

Assessment Brief