You Are Expected to Choose a Brand From five (listed below) and evaluate this Brand’s Marketing Effects on Consumer Behaviours

Assignment Brief 

Word limit: 2500 (+10%) 

You are expected to choose a brand from five (listed below) and evaluate this brand’s marketing effects on consumer behaviours in the digital environment via integrating multiple perspectives (i.e., cognitive, affective, and behavioural dimensions). 

• HelloFresh 

• TripAdvisor 

• LEG  

• COS 

• Glossier 

ILOs to be evidenced

1. Apply concepts and theories associated with online consumer behaviour 

2. Explain and interpret the role of effective marketing practice in securing  customer loyalty  

3. Critically evaluate the impact of the digital environment on consumer  behaviour and the marketplace  

4. Understand how to best engage specific audiences 

6. Recognise the social, ethical, and environmental factors that influence  organisations.