| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Module Title | Activity- Topic 8 Promotion & Distribution |
• Objective: Map out the customer journey using the 5As Model: Aware, Appeal, Ask, Act, Advocate.
• Instructions:
1. Fill in the customer behaviour, communication elements, and key impressions for each stage.
2. Choose relevant marketing tactics for your product/service and elaborate on how they align with each stage of the journey.
| Stage | Customer Behaviour | Possible Communication Elements | Key Customer Impression |
| Aware | |||
| Appeal | |||
| Ask | |||
| Act | |||
| Advocate |
| Stage | Customer Behaviour | Possible Communication Elements | Key Customer Impression |
| Aware | [Enter how customers first encounter your product/service.] | [Enter communication elements, e.g., social media, ads.] | [What do customers think at this stage?] |
| Appeal | [Enter how customers feel emotionally connected to your product/service.] | [Enter elements, e.g., influencers, storytelling.] | [What makes them like the product?] |
| Ask | [Enter how customers seek more information.] | [Enter methods, e.g., FAQs, email marketing.] | [What convinces them to move forward?] |
| Act | [Enter how customers make the decision to buy.] | [Enter incentives, e.g., discounts, seamless checkout.] | [Why do they decide to buy?] |
| Advocate | [Enter how customers recommend your product/service.] | [Enter tools, e.g., loyalty programs, referrals.] | [What makes them recommend it?] |
Presentation Tip: For each stage, explain why the selected marketing tool is effective for your target audience and product.
| Stage | Customer Behaviour | Possible Communication Elements | Key Customer Impression |
| Aware | Customers encounter your product through ads, social media, or word-of-mouth recommendations. | Print Ads, Outdoor Advertising, Social Media | I Know |
| Appeal | Customers feel an emotional connection to your product's branding, quality, or unique features. | Ambassadors, Influencers | I Like |
| Ask | Customers seek additional information through research, FAQs, or direct communication. | Email Marketing, Website FAQs | I’m Convinced |
| Act | Customers purchase your product after being convinced by marketing offers or seamless purchase processes. | Discounts, Flash Sales, Bundled Offers | I’m Buying |
| Advocate | Customers recommend your product based on their satisfaction, creating organic growth and loyalty. | Loyalty Programs, Referral Campaigns | I Recommend |
Example: subscription to a music streaming service.
| Stage | Customer Behaviour | Possible Communication Elements | Key Customer Impression |
| Aware | Customer sees an ad for a free music trial. | Social media ads, influencer posts | "This looks interesting." |
| Appeal | Customer finds the app visually appealing and useful. | Testimonials, video reviews | "I like this idea." |
| Ask | Customer explores the trial terms and reviews online. | FAQs, website comparisons | "I’m convinced it’s worth a try." |
| Act | Customer signs up for the trial and enjoys the service. | Seamless signup, discount offers | "I’m happy with this service." |
| Advocate | Customer shares a referral link with friends. | Referral bonuses, social sharing tools | "You should try this too." |
| Tool | Suitable Media | Impact on Sales |
Impact on Sales |
| Advertising | TV, newspapers, magazines, social media | Creates awareness among a broad audience. | A Coca-Cola TV ad during a major event. |
| Sales Promotions | Digital and printed platforms | Increases sales through limited-time offers. | 20% off on seasonal collections. |
| Direct Marketing | Email, SMS, personalized ads | Builds relationships with targeted customers. | Email campaign offering product discounts. |
| Social Media | Social networks like Instagram, Facebook | Enhances engagement and direct sales through links. | #ShareACoke campaign by Coca-Cola. |
| Public Relations | Press releases, endorsements | Builds credibility and brand trust. | A press release highlighting new features. |
Activity 2: Choosing the Right Distribution Channels
• Objective: Identify and justify the distribution channels for your product/service.
• Instructions:
1. Choose between Direct, Indirect, or Multichannel distribution strategies.
2. Provide examples of how these channels would be implemented for your product/service.
| Product/Service | Distribution Channel(s) | Description |
| [Enter your product/service name.] | [Direct, Indirect, Multichannel] | [Explain how this aligns with your target market and product strategy.] |
Presentation Tip: Highlight why your chosen channel(s) will maximize reach and improve the customer experience.
| Product/Service | Distribution Channel(s) | Description |
| Example: Barbour Jacket | Direct: Website and brand-owned stores | Allows direct engagement with customers and provides a controlled shopping experience. |
| Indirect: Retailers (e.g., Selfridges) | Reaches a wider audience by leveraging trusted retail partners for in-store and online sales. |
Are ypu getting stressed about who can write my dissertation for me? If you’re working on Promotion & Distribution and need expert help, our Assignment Help UK Writers are ready to support you. We specialize in mapping the customer journey using Kotler's 5As Model, helping you understand the stages from Aware to Advocate. Our writers also guide you through selecting the best distribution channels for your product, ensuring your marketing strategy is spot on. Whether you're analyzing customer behavior or identifying optimal distribution methods, we cover all the crucial aspects. You can also get Assignment Examples that will help clarify your concepts. Let us handle your work while you focus on learning!
Let's Book Your Work with Our Expert and Get High-Quality Content
