A2: Digital Marketing Strategy Report Griffith University

Assessment Overview 

Task description: In this assignment, you are required to develop an integrated marketing plan for the  client based on your analysis in Assignment 1. 
You have spent a lot of time in Assignment 1 getting to know your client and their customers (Personas). By no should have a profound understanding of the path that you want your customers to take and leverage of this knowledge by thinking about digital strategies and tactics to guide consumers through the hourglass as quickly a efficiently as possible. Assignment 2 brings everything together, and you will present your client with a holisti integrated digital marketing campaign that they can take and execute. This plan should focus on the most importa customer segment of the client.