7LA525 National and International Sale of Goods Courswork Brief

Question: 

You work for a Portuguese producer of cork stoppers (HS Code 450310).1 Your company is an award-winning, producer trading under the trademark ‘Corky’. Your company is looking to enter the market in Canada. They have not previously sold any products in Canada and have no factories or representatives there, but they believe that there is a market for their products in Canada. You’ve been approached by Ms de Costa, your company’s CEO for your advice on the entry strategies available to the company since you have studied international business law. You may assume that your CEO understands legal concepts and terminology. However, she has not studied EU law so you will need to bear this in mind when writing your advice. 

In answering this question, please: 

(1) Consider all the entry strategies we looked at in this Module (e.g. sale, agency, distribution, and licensing), considering their features, advantages, and disadvantages (from both a legal and non-legal point of view); 

(2) Apply this information to the given fact pattern; and 

(3) Consider the impact of any Free Trade Agreement between the EU and Canada on your client’s planned expansion.

Learning Outcomes 

(1) Articulate the laws regulating both the national and international sale of goods (direct and indirect); and 

(2) Critically enunciate the form and characteristics of contracts applicable to the sale of goods.