7BUS2040 Strategic Marketing and Entrepreneurship, Individual Assignment, University of Hertfordshire

Brief for Individual Assignment

Assignment Title: Individual Recorded Presentation – Marketing Strategy for the New Business Idea

Purpose:

The purpose of this individual assignment is to explore the marketing aspects of the new business idea, previously developed in the report. This assignment will enable students to create a detailed and comprehensive marketing strategy that covers various essential elements such as pricing, sales process, and customer engagement.

Learning Outcomes: Knowledge and Understanding assessed in this assignment:

• Develop a critical understanding of the role and processes of strategic marketing planning in the creation of value and/or competitive advantage for an organisation.
• Evaluate how marketing tactics should be adjusted depending on context of the organisation, factors in the environment, segmentation, customer personas and consumer behaviour.
• Examine the role and processes of innovation and business model development to create new ventures, products and services in response to growth opportunities.
• Assess the market environment in the context of contemporary issues including digital transformation, marketing ethics and sustainability.

Learning Outcomes: Skills and Attributes assessed in this assignment:

• Propose strategic marketing plans backed by secondary research and application of academic concepts and literature.
• Develop a range of entrepreneurial skills through a new venture or new product/service development project including team working, ideation, innovation, evaluation, communication and persuasion.
• Recommend financially viable business models, launch plans and roadmaps that will deliver sustained growth in response to clearly identified market opportunities.
• Critically evaluate key issues using academic concepts and literature.