Social Media Marketing Management Assessment 2 Brief | University of Hull

Assessment Brief – Social Media Marketing Management (772101)  Social Media Marketing Plan (80%)  

You will be given a real company and will be asked to develop a social media marketing  plan for that company.  

You are required to demonstrate a clear understanding of your chosen company,  including its industry, competitive landscape, and its efforts of social media marketing.  Further, you are encouraged to develop a clear target audience for the plan, including  in-depth “personas”.  

You will need to demonstrate an understanding of the social media marketing  environment of your company using appropriate digital tools. Using appropriate  digital platforms, you need to reach the target audience and set an overall aim for your  plan from which you should quantify the following objectives (these are generic  objectives, which you need to make SMART):  
- Build awareness 
- Encourage trial/engagement 
- Build online advocacy/recommendation (eWOM) etc.  

It is also important that you follow the structure briefed to you in the class 
Another key aspect of your report are tactics to explore the use of social media  marketing tools and techniques to reach and engage your target audience(s). Content  Marketing online is particularly important, so you will need to consider specific  content in addition to the tools used. For example, if you are recommending the  development of a video, what will be the content? You must develop the content. 

learning outcomes are assessed in this assignment: 

1. Use creative-thinking, ideation and initiative to support  digital innovation, creating impactful and enterprising  solutions.
2. Demonstrate future-focused digital leadership, engaging  and empowering people to build effective and high performing teams in professional settings.
3. Locate, embrace, leverage and evaluate digital mediums,  technologies, tools and platforms ethically and responsibly  to create and run high-converting digital reach out  campaigns
4. Practice moral and ethical dimensions of responsible digital  marking and advertising practice and comply with  professional values.