7042SSL The Global Business Environment, Evolution & Dynamics CW2 Assignment Brief | CU

Published: 11 Jan, 2025

Category	Assignment	Subject	Business
University	Coventry University (CU)	Module Title	7042SSL The Global Business Environment, Evolution & Dynamics

Assignment Title:	Individual Report
Word Count (or equivalent):	2000 words (+/-10%)
Component Code:	CW2

7042SSL Assignment Task

This assignment is an INDIVIDUAL assignment.

This assignment requires you to write a 2000-word individual report on the following topic:

Critically assess the dynamic relationship among the states (host countries), AMNEs (Advance economy Multi-National Enterprise) and EMNEs (Emerging economy Multi-National Enterprise) in light of the new age challenges and how do MNEs (Multi-National Enterprise) respond to these.

Please choose your illustration from ONE of these sectors: Construction, Energy, Automotive or Tourism & Hospitality

7042SSL Submission Instructions:

Please submit in Microsoft Word format.
We do not wish to be prescriptive about the precise format or content of the report, but it is important
that you address the marking criteria identified below. To that end, examples of the kinds of topics
your report ought to include are:

Introduce the sector, some of the major players and their international footprint.
Critically analyse the dynamic relationship between the states and MNEs.
Critically analyse the dynamic relationship between the MNEs, esp. AMNEs and EMNEs.
How some of the new age challenges in the business environment influence these relationships.
How do the MNEs respond to these challenges.
Conclusion.

Assessed Module Learning Outcomes of 7042SSL:

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

Critically engage with competing explanations for economic globalisation since 1945.
Analyse the global business environment in different industrial sectors and evaluate the strategies corporations deploy to manage those environments.
Demonstrate understanding of the global business environment by communicating, both verbally and in writing, complex ideas and arguments about the evolution and dynamics of the world economy.
Locate, identify and synthesise appropriate information to design, conduct and report research into business and management issues, both individually and as part of a team.

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