7042SSL The Global Business Environment, Evolution & Dynamics, Assignment, Coventry University

Assignment Task

This assignment is an INDIVIDUAL assignment.

This assignment requires you to write a 2000-word individual report on the following topic:

Critically assess the dynamic relationship among the states (host countries), AMNEs (Advance economy Multi-National Enterprise) and EMNEs (Emerging economy Multi-National Enterprise) in light of the new age challenges and how do MNEs (Multi-National Enterprise) respond to these. 
Please choose your illustration from ONE of these sectors: Construction, Energy, Automotive or Tourism & Hospitality

Assessed Module Learning Outcomes

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

1. Critically engage with competing explanations for economic globalisation since 1945.
2. Analyse the global business environment in different industrial sectors and evaluate the strategies corporations deploy to manage those environments.
3. Demonstrate understanding of the global business environment by communicating, both verbally and in writing, complex ideas and arguments about the evolution and dynamics of the world economy.
4.  Locate, identify and synthesise appropriate information to design, conduct and report research into business and management issues, both individually and as part of a team.