7023SSL: International Business and Global Strategy CWK Assignment Task 2025 | Coventry University

Assignment Task

This assignment is a group and individual reflective assignment, designed to assess MLOs 1, 2, 3, 4 and 5.

The assignment requires you to use your research skills as a central tool for data collection and report structuring. This task encompasses the criteria outlined in the table below. The primary purpose of the research is to gather data that your group will use to compose the final report for submission. Upon completing the group work, each group member will receive a copy of the report with their names on the respective copies.

For your individual contribution, write a critical discussion on the limitations of applying the main frameworks, their relevance to the case study, and your experience with the frameworks and the module.

While the main report is assessed as a group effort, the reflective report is evaluated as an individual submission. Both the group report and the reflective report should be submitted as a single document using the template provided on module 7023SSL Aula page.

Assignment: This assignment is worth 15 credits and includes a group report assignment of 5,000 words (Component A) and an individual reflection of 300 words (Component B).

For Component A, you will be working in a GROUP of FOUR MEMBERS, and for Component B (the reflection) you will be working on YOUR OWN.

• To complete Component A, you are expected to put your selves into a GROUP of FOUR students.

Assignment Task: As a group, you have been hired to provide market research and consultancy services to any one of the following organisations.

• Creo Medical Group plc 
• Naked Wines plc 
• Tier Mobility 

The board of your selected organization requires your group to prepare a 5,000-word report on determining the best possible new market to expand any existing product/service of the organisation and to create an entry strategy plan into the selected country.

This assignment (Component A -Group Report) requires:

Your group is required to select ONE of the THREE companies listed above. Utilise the subheadings below to conduct research and gather data on your chosen company. Additionally, ensure that you incorporate some of the frameworks discussed during lectures and seminars to support each section of your report. For a high mark, a minimum of FIVE FRAMEWORKS application is required in your group report.

• Conduct a Company Situational analysis. (Framework Required).
• To select ONE product/service of the firm, determine its target market segments and potential for expansion into a new market(s), (Framework Required)
• To identify up to a maximum of 2 (Two) new markets to which the company can expand the selected product/service and perform a screening of these markets using a selection of product/market criteria. (Framework Required).
• To determine the recommended market for expansion and to critically support the
  recommendation. (Framework Required).
• To analyse how the country profiling of the market can impact on the entry strategy of the company. (Framework Required).
• To determine the new market potential for the selected product and service, including the evaluation of international and domestic competition. (Framework Required)
• To produce a marketing plan, including a profit forecast and funding plan.

This assignment (Component B - Individual Reflection) a requires you:

To produce 300 words individual reflection on the relevance and limitations of the analytical tools utilised in the report as applied to the case study.

Submission Instructions:

The group report and individual reflection should be submitted together as a single document (See module 7023SSL submission template on Aula) using module 7023ssl Turnitin submission link on module Aula page by 18:00 UK Time on 04/04/2025. No paper copies are required. You can access the submission link through the module web. Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.

• Upload your document on the module submission portal on the 7023SSL Module Aula page.
• All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
• The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline.
• You will find information about the process and what is or is not considered to be an event beyond your control athttps://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarismchecking websites.

Learning Outcomes

1. Critically evaluate a company situation analysis for international expansion.
2. Critically identify a potential market for a specific company’s product(s)/service(s).
3. Understand the Business environment of Global Business and conduct a competitive analysis in order to select the best country market.
4. Critically identify and determine best entry mode strategy for the target country and develop a market entry strategy
5. Develop effective communication skills to be able to present key results and recommendations
   for the selected company in its international expansion.