6BE005 The Strategic Business Coursework 01 Assignment Brief | UoW

6be005 Assignment Requirements

This assessment is testing Module Learning Outcomes 1, 2, 3 and 4 (see page 2).

Module Overview:

The strategic business module will equip you with the knowledge required to make strategic decisions at both a corporate and functional level. You will also develop the skills necessary to evaluate the success of an implemented strategy. This will inform decision-making at both a corporate and functional level.

Task (3000 words +/- 10%)

The assessment requires you to create a written case study on the organisation you work for, or for an organisation of your choice.

This can be an organisation of any type (manufacturing or service provision), but it should be categorised as an SME (Fewer than 250 employees). It is integral that you have a comprehensive understanding of how the company operates.

Your task is divided into two sections:

• In the first section, you will need to demonstrate your knowledge of theoretical models relating to both the internal and external environment. You will also need to apply these models to a relevant business context and critically evaluate their effectiveness.
• In the second section, you will need to demonstrate your knowledge of the various strategic decision-making models and critique a chosen business’s positioning within each. You will then need to critically evaluate the extent to which both the internal and external environment impact your chosen business’s strategy. Finally, you will need to act in an advisory consultancy role by critiquing a strategy that the business has already implemented and recommending a revision to make it more effective. When suggesting a revision, discuss a company that has benefited from utilising a similar strategy and consider the impact it has had on their financial position. For this section, you may wish to focus on a strategy within a functional area of the business rather than one implemented at a corporate level.

In addition to the content specified, you will also be graded on the professionalism of your

presentation and effective use of Harvard referencing.

6BE005 Learning Outcomes

• To develop an understanding of strategic management theory and research in a contemporary context
• To critically evaluate the impact that the internal and external environment has upon business strategy
• To develop a deep understanding of theoretical concepts surrounding strategic decision making
• To critically evaluate the success of an implemented strategy