6019SSL: International Business and People Relations CW2 Assessment Brief | CU

Published: 08 May, 2025
Category Coursework Subject Business
University Coventry University (CU) Module Title 6019SSL: International Business and People Relations
Assignment Title: CW2- Individual Assignment: Expatriate Management and International Staffing  Academic year: 2025
Count words: 2,000 words Assignment Type: Coursework 2

6019SSL Assignment Task:

This assignment is an individual assignment.

This document is intended for Coventry University Group students for their own use in completing their assessed work for this module. It must not be passed to third parties or posted on any website.Page 2 of 10 This assignment requires you to write an individual 2000 words original report to address the following task: You are required to choose one international company from the Hospitality industry. and to manage the foreign staffing; the HR director has approached you to create an international human resource management plan. 

You are to prepare a critical report for the board of directors with the following objectives:

  • Critically examine the causes and consequences of the expatriate failure. 
  • Evaluate the company'srecent foreign staffing procedures of the chosen company. 
  • Make recommendations for the selected company's effective international staffing strategy.

To accomplish these objectives, you will be expected to 

  1. Consider the causes of expat failure. To incorporate a critical analysis of the relevant literature that relates to the theoretical debate of IHRM, Cross-Cultural Management, and expatriate management.
  2. Evaluate the company of your choice's management practices for expatriates; this evaluation should consider the strategies employed for expatriate training, rewards, performance management, and talent management. 
  3. To present thoughtful conclusions and recommendations for an effective international personnel management plan.

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Tables, diagrams, appendices, and references are omitted from the overall word count: 

A formal report requires a clear and professional structure written in an academic style in the third person. Sections contributing to the word count are indicated. You may also include tables, diagrams, and models. Ensure that all tables, diagrams, and models are labelled, include a citation, and are discussed in the text. You must provide a list of your references using the APA referencing style. The appendix is used only for essential supporting information if necessary. Please include essential information in the Main Text of the Report.

Assessed Module Learning Outcomes of 6019SSL:

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

  1. Critically evaluate the impact of culture on organisational life. 
  2. Identify and contrast the key areas of similarity and difference in HR practice between countries. 
  3. Appraise and critique strategic international HR with international business strategy approaches. 
  4. Measure and critically analyze the impact and effectiveness of international assignments.

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