Category | Assignment | Subject | Law |
---|---|---|---|
University | Manchester Metropolitan University | Module Title | 5X7V0031: Digital Measurement & Evaluation |
1. Design and develop a strategic digital evaluation methodology
2. Critically evaluate data from a range of analytical tools
3. Evaluate ethical and sustainable practices in the use of digital marketing data
1.1.1 Identify and interrogate relevant data and literature sources using methods appropriate to level of study and to discipline
2.1.1 Organise work in a logical structure in order to draw conclusions that follow from line of argument
2.1.2 Apply consistent and appropriate referencing and in text citations
2.1.3 Demonstrate digital skills appropriate to level and to discipline
3.1.1 Recognise, explore, and reflect on key ethical issues as they affect own and others’ practice
3.1.2 Recognise, explore and reflect upon corporate social responsibility and sustainability issues as they affect different stakeholders.
You will create one individual report of which there are two elements where marks are awarded:
1. The client report (90%) - to use data you have analysed to determine the client's performance and propose a new strategy (Part 1, 2 and 3)
2. Completion of GA4 Certification (10%) - to ensure you have the skills to analyse the data (Appendices)
The client for this report will be provided for you.
Your summary should state a client goal
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