5X7V0004 Applied Research Project of Marketing, Retail and Tourism Assessment Brief

Assignment Brief

• Now you have completed your research proposal, you are now required to write your research project. You will investigate the issues identified in your proposal and present your results, analysis, conclusions, and reflection.
• Your applied research project word count is 7,000 words (excluding citations and reference list).
• Please note that submissions significantly under the specified word count are unlikely to provide sufficient detail. Submissions significantly over the specified word count are unlikely to demonstrate concise and effective articulation of ideas.
• As such, this may affect the overall grade in relation to the grading and marking criteria. The assignment details below will provide further details on suggested word count.
• Students opting for the Enterprise Based Business Plan will be provided with alternative guidance 

Unit Learning Outcomes: 

1. Communicate effectively in a written form appropriate to the audience. 
2. Operationalise a research question and apply an appropriate methodology for collecting and analysing primary data with due regard for ethical considerations 
3. Interpret and present data clearly, integrating data from different sources where applicable and critically discuss findings. 
4. Appraise research implications outcomes for theory and professional practice.
5. Continue to develop their own skills through cycles of self-reflection and action.

This assessment will contribute to the achievement of the following Programme Learning Outcomes: 

Our graduates will apply critical thinking to practical and theoretical problems

Identify and apply information critically in relation to context 

• Identify and interrogate relevant data and literature sources using methods appropriate to level of study and to discipline. 
• Critique theory in discussion and analysis 

Our graduates will be effective communicators using a range of media 

Demonstrate communication skills at the appropriate level and use appropriate media 

• Organise work in a logical structure in order to draw conclusions that follow from line of argument 
• Apply consistent and appropriate referencing and in text citations 

Our graduates will demonstrate professional and commercial/corporate awareness 

Demonstrate critical professional and commercial/corporate awareness in your discipline 

• Critically reflect upon your own development as a current or future professional 

Assignment Details and Instructions

Students are required to produce an individual research project that addresses their research question developed in the Applied Research Proposal. The Applied Research Project should be 7000 words- excluding citations, and reference list. The Applied Research Project should include:

• Title Page
• Table of Contents
• Summary of Applied Research Proposal
• Analysis of data
• Discussion and interpretation of data
• Conclusions/recommendations
• Reflection
• Reference list