| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Manchester Metroplitan University | Module Title | 5K4Z1003 Business Environment |
| Word Count | 1000 Words |
|---|---|
| Assessment Title | Coursework |
1. Explain the impact of stakeholders and the external business environment in organisational decision making and performance.
2. Describe the influence of the business environment on the choice of organisational structure and culture.
1.1.1 Identify and interrogate relevant data and literature sources using methods appropriate to the level of study and to the discipline
1.1.2a (UG) Apply theory to discussion and analysis
2.1.1 Organise work in a logical structure to draw conclusions that follow from the line of argument.
2.1.2 Apply consistent and appropriate referencing and in-text citations
2.1.3 Demonstrate digital skills appropriate to the level and to the discipline
4.1.1 Identify and explain professional and commercial/corporate issues
4.1.2 Critically evaluate professional and commercial/corporate issues
As a ‘professional business analyst’ employed by an organisation operating in a dynamic and changing environment, you will often be required to critically analyse the business environment in which the company operates. This will be from both an external and an internal perspective; your analysis will assist and support the strategic decision-making of the organisation.
You are to prepare a 1000-word Business Report in response to a request from the commercial director of the company you are employed. To write the report, you will need to carry out research and analysis on the company you are employed by (You must choose from the list below and agree with your tutor). The report must contain
‘current’ and relevant information from the last two years, an analysis of the business environment, a discussion of the companies’ structure and culture, relevant stakeholders and conclude with recommendations for the future sustainability of the company.
As this is a report, you will use headings to structure your written analysis of your chosen company.
The 1000-word Business report will be typed in Word, and the following structure can be used:
1. Title – (not included in the word count)
2. Contents – (not included in the word count)
3. Executive Summary – (not included in the word count)
4. Introduction – (included in the word count - 150)
5. Main Body – (included in the word count - 500)
6. Conclusion and Recommendations – (included in the word count -250)
7. Appendices – Charts & tables – (not included in the word count)
**Note: There will be further guidance on how to write your report available on Moodle
*You can choose a company from the following list (Note: these companies are listed on the alternative stock market, AIM – You can find more information here)
1. Audioboom Group plc
2. Goodenergy Group plc
3. Arena Events Group plc
Your submission should be via a typed Word document uploaded to the assessment area in Moodle. Please use a word count of 1000 and do not exceed. (Referencing will not count towards the maximum allowed)
All the tools you can use to assist with the analysis of your chosen company will be delivered in the Business Environment lectures and tutorials. Engagement is key to maximising the learning on this programme and to assist you with completing this assignment.
You must:
Please note that your tutor cannot grant extensions to the deadline. If you think that you are unable to submit on time due to a health or some other unforeseen issue, you must apply for an extension through the formal University channels.
In marking this assessment, the marking rubric below will be applied, and all aspects of the unit learning outcomes and professional skills (PLOS) will be evident.
|
|
Assessment Description |
0-39% FAIL |
40-49% MARGINAL |
50-59% PASS |
60-69% MERIT |
70-79% DISTINCTION |
80-100% DISTINCTION |
Weighting |
|
LO 1 / PLO 1.1.1 1.1.2a 4.1.1 4.1.2
PLO 2.1.2 |
Application and analysis of Business Environment tools and models in context with chosen company. Use of theoretical concepts |
Errors are made when information from secondary sources is collected, and the analysis of such information is inadequate and incomplete. Links between theory and practice are not included. |
Limited amount of information from secondary sources is collected, analysed, and as such information is inadequate or incomplete. Links between theory and practice are inadequately analysed. |
An adequate amount of Information from secondary sources has been collected, analysed, and interpreted Links between theory and practice are adequately analysed. |
Information from secondary sources is carefully collected, analysed, and interpreted Links between theory and practice are analysed making careful connections. |
Information from secondary sources is thoroughly collected, analysed, and interpreted Links between theory and practice are analysed making accurate and insightful connections. |
Information from secondary sources is meticulously collected, analysed, interpreted, and applied to specific and new problems bringing insight to the analysis. Links between theory and practice are analysed with critical and insightful considerations to further areas. |
40% |
|
Identification of information for the purpose of the task. Evidence of Research and use of MMU Harvard Referencing |
Insufficient or inappropriate. Insufficient or inappropriate research No attempt at MMU Harvard referencing. |
Limited or irrelevant information Limited or irrelevant research Incomplete or poor attempt at |
Acceptable information Acceptable research Sufficient attempt of MMU Harvard referencing. |
Appropriate information Appropriate and accurate research Good application of |
Relevant information Thorough and precise research Very good application of MMU Harvard referencing. |
Insightful information Insightful and authoritative research Outstanding application of MMU Harvard referencing. |
10% |
|
|
including in text citations |
|
MMU Harvard referencing. |
|
MMU Harvard referencing. |
|
|
|
|
LO 1 LO 2 |
Critical evaluation Interpretation of macro and microenvironment. Application of stakeholder analysis. Discussion on organisation structure and culture |
Insufficient or inappropriate interpretation Insufficient or inappropriate Insufficient or inappropriate discussion of limitations of organisation structure and culture. |
Basic interpretation Basic appraisal Basic discussion of limitations of organisation structure and culture. |
Clear and coherent interpretation of the macro and micro environment Clear and coherent appraisal of stakeholders Clear and confident discussion of limitations of organisation structure and culture. |
Rigorous and thorough interpretation of the macro and micro environment Rigorous and thorough appraisal of stakeholders Rigorous and thorough discussion of limitations of organisation structure and culture. |
Sophisticated and convincing interpretation of the macro and micro environment. Sophisticated and convincing appraisal of stakeholder analysis Sophisticated and convincing discussion of limitations of organisation structure and culture. |
Insightful and authoritative interpretation of the macro and micro environment Insightful and authoritative appraisal of stakeholders Insightful and authoritative discussion of limitations of organisation structure and culture. |
40% |
|
PLO 2.1.1 |
Communication and presentation. Structure and format of business report. Spelling and grammar. Consideration of audience |
Structure and format of Business Report are poor and/or confusing. Very poor spelling, language, grammar, and syntax. Insufficient consideration of audience. |
Structure and format of Business Report are inappropriate and/or lack coherence. Poor spelling, language, grammar, and syntax. Superficial consideration of audience. |
Structure and format of Business Report are acceptable but there are some areas that require improvement. Issues with spelling, language, grammar, and syntax. Adequate consideration of audience. |
Structure and format of Business Report are clear and coherent. Very good overall, some issues with spelling, language, grammar, and syntax. Good consideration of audience. |
Structure and format of Business Report are very good, with elements of professionalism. Very good use of professional language, grammar, and syntax with no or very minor errors. Very good consideration of audience. |
Structure and format of Business Report are creative, inspiring, and highly professional. Outstanding spelling, language, grammar, and syntax, with clearly developed articulation Outstanding consideration of audience. |
10% |
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