4MARK017W Marketing for Fiance and Accounting Assessment 1 Questions | UoW

Assessment Briefing

As a Group, prepare and present a Professional Slide Deck appropriate for a business meeting, with a maximum of 12 slides for a 15-minute live presentation.

Structure

The slide deck content should be an outline of the answers from the brief, using graphics and imagery to enhance the design and communication of the information. Slides should also include both academic and contemporary citations. A bibliography min 6 citations should be included as an additional slide.

Completed peer-review form

Each student has to submit a completed peer-review feedback form (see appendix) in the specific allocated submission point on Blackboard.

All students must participate in creating and delivering the presentation. All participating students' names and numbers must be included on the Title Page of the presentation.

Assessment Brief

Case Study Scenario for Group Work on Ethical Marketing in the Finance Sector

Scenario Overview

You are part of the strategic planning team at Future Finance Corp, a growing financial services company that offers a range of investment products and services. Recently, the company has experienced rapid growth and is considering launching a new line of investment products aimed at high-net-worth individuals. However, the company is facing several challenges related to integrating ethical marketing practices with its financial strategies.

Context

Current Situation

Future Finance Corp has been using aggressive marketing tactics to attract new clients, including highlighting exaggerated benefits and minimising potential risks. While this approach has led to short-term financial gains, it has also attracted regulatory scrutiny and negative media attention.

Objective

Your task is to complete the case outline below that highlights balances of ethical marketing practices with the company's financial goals, evaluates the effectiveness of marketing metrics, and considers the impact of market segmentation and targeting strategies.