| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of Westminster | Module Title | 4MARK017W Marketing for Fiance and Accounting |
| Assessment Title | Assessment 1 Group |
| Presentation Assessment weighting | 50% |
| Submission Date | 9th of July 2025 |
As a Group, prepare and present a Professional Slide Deck appropriate for a business meeting, with a maximum of 12 slides for a 15-minute live presentation.
The slide deck content should be an outline of the answers from the brief, using graphics and imagery to enhance the design and communication of the information. Slides should also include both academic and contemporary citations. A bibliography min 6 citations should be included as an additional slide.
Each student has to submit a completed peer-review feedback form (see appendix) in the specific allocated submission point on Blackboard.
All students must participate in creating and delivering the presentation. All participating students' names and numbers must be included on the Title Page of the presentation.
Case Study Scenario for Group Work on Ethical Marketing in the Finance Sector
You are part of the strategic planning team at Future Finance Corp, a growing financial services company that offers a range of investment products and services. Recently, the company has experienced rapid growth and is considering launching a new line of investment products aimed at high-net-worth individuals. However, the company is facing several challenges related to integrating ethical marketing practices with its financial strategies.
Get the Solution to this Assessment
Order Non-Plagiarised AssignmentFuture Finance Corp has been using aggressive marketing tactics to attract new clients, including highlighting exaggerated benefits and minimising potential risks. While this approach has led to short-term financial gains, it has also attracted regulatory scrutiny and negative media attention.
Your task is to complete the case outline below that highlights balances of ethical marketing practices with the company's financial goals, evaluates the effectiveness of marketing metrics, and considers the impact of market segmentation and targeting strategies.
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