Category | Assignment | Subject | Management |
---|---|---|---|
University | University of Sunderland | Module Title | MGT103 Understanding Markets and Marketing |
Format: | Report |
Academic Year: |
2024/25 |
Length: | 3,000 words—leniency of (+/-) 10%) |
The core purpose of this study is to undertake a detailed evaluation of the key customer engagement strategy of the organization. In this aspect, a regional health cafe based in Sunderland named Flamingo is considered as the case study organization. ...More
Introduction
“Environmental Analysis”
“Customer Engagement Analysis”
Segmentation
Targeting
Positioning
Value Proposition
“Competitor Strategy Analysis”
Conclusion
References
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