37291 Foundations of Digital Marketing Assignment Remit Brief | UoB

Criteria

Distinction

70% or more

Merit

60-69%

Pass
50-59%

Marginal Fail
40-49%

Fail
0-39%

Answers the question set

The essay meets all of the requirements set out in the assignment remit to a very high standard and in very good depth demonstrating a high level of attention to detail.

The essay meets the requirements set out in the assignment remit. A good level of relevant information, analysis and critical thinking are included.

The essay adequately meets the requirements set out in the assignment remit, however, there may be some minor omissions in the level of information, analysis and/or critical thinking required.

The essay only addresses some of the requirements set out in the assignment remit. A poor level of information, analysis and critical thinking is included.

The essay does not meet the requirements set out in the assignment remit. Key areas of the remit are absent or incomplete.

Knowledge and understanding

A high level of knowledge and understanding of the chosen theory are present. Clear evidence of originality in application and exploration.

Theory has been well explored demonstrating a very good level of knowledge and understanding relevant to the remit.

An adequate level of knowledge is presented demonstrating some understanding. This knowledge is largely rudimentary and has not been meaningfully applied to the specific remit/problem.

Some limited knowledge of the chosen theory is demonstrated; however, this is descriptive and limited and does not demonstrate understanding.

Very little or no knowledge and understanding of the chosen theory are discernible.

Application, argument and evaluation

The answer is very well planned with a clear, cohesive argument. There is a very good application of theory to the remit case and a very good level of critical thinking is demonstrated.

The answer is well planned with a cohesive argument. Some good application of theory to the remit case and critical evaluation of the theory in relation to the specific case.

The answer is reasonably well planned, and an argument is developed throughout the essay, although it may not be strong/well argued. There is a clear attempt to apply the theory to the remit case and evaluate the theory's usefulness.

Theory is outlined in general terms and not applied to the remit case in a meaningful way. No argument is developed and a lack of critical evaluation.

Very descriptive. No clear substantiated argument. No evaluation of theory.

Use of evidence

A very good selection of academic and client / industry sources, drawn from highly ranked peer reviewed academic journals and high quality industry and trade research organisations and sources. Clear evidence of a broad range of reading and care for quality of data.

A good selection of academic and client / industry sources are used. Most sources are of good quality/reliability. Evidence of a range of reading and attention to quality of data.

An adequate selection of academic and client / industry sources are used. Some sources are of good quality/reliability. Some evidence of reading and attention to sources present.

A very limited selection of academic and client / industry sources are used and sources are of poor quality/reliability.

A poor selection of, or no, academic and client / industry sources are used.

Presentation

The report fully complies with the requirements of the assessment brief. The report is well written, double-spaced, paginated, fully referenced, report-formatted, spell-checked, and grammatically correct. It is well-presented, and there is evidence of attention to detail.

The report meets the formatting requirements of the assessment remit. It is clearly written, double-spaced, paginated, fully referenced, report-formatted, spell-checked, and grammatically correct. It looks well-presented throughout.

The report largely meets the formatting requirements of the assessment remit. There may be some typos, grammatical mistakes, and/or weaknesses in clarity of expression. There is a clear attempt to present the report appropriately.

The report fails to follow the formatting requirements of the assessment brief. There may be a large number of typos and/or grammatical mistakes throughout, and weaknesses in clarity of expression. There is some attempt to present the report appropriately, but this is not achieved.

The report fails to meet the formatting requirements of the assessment remit completely. There may be excessive typos and/or grammatical mistakes, and/or the report may be messy and poorly presented throughout. Clarity of expression is very weak.