37291 Foundations of Digital Marketing Assignment Remit Brief | UoB

Module Learning Outcomes:

This assignment is designed to assess the following module learning outcomes. Your submission will be marked using the Grading Criteria given in the section below.

• LO 1. To critically evaluate the fundamental planning concepts and theories of digital marketing campaigns.
• LO 2. To analyse consumer motivations in terms of user-generated content and the associated impact of this on a firm's marketing communications.
• LO 3. Demonstrate effective oral and written communications.

Assignment: 

Choose ONE marketing theory used in your group project and critically discuss it addressing the following points and structure:

• Introduction
• Overview of theory focusing on aspects relevant to its application in your groupwork
• Justification of the choice of theory for your group work e.g., its appropriateness to the remit/client/objective/audience
• Critical evaluation of the usefulness of the theory to the remit you worked on e.g., what did it allow you to achieve, what were its limitations
• Conclusion

In your answer, please draw on a range of academic and client-related industry literature to illustrate and justify your argument. In your answer you are expected to reflect critically on your choice and use of ONE marketing theory. The theory should be explained, its appropriateness justified, and its application appraised.

Grading Criteria / Marking Rubric

Your submission will be graded according to the following criteria:

• Answers the question set
• Knowledge and understanding
• Application, argument and evaluation
• Use of evidence
• Presentation   

See the marking rubric at the end of the remit for more information on how your work will be marked and graded.