317V0012 Entrepreneurship Unit Handbook 2025-26 | MMU

317V0012 Unit Overview

This unit enables independent, action-based learning to develop a new fashion business proposition. Projects facilitate the development of key professional skills, employability and entrepreneurial attributes re-enforcing awareness of fashion entrepreneurial career paths.

Assessment Information Formative Assessment Elements

It is important that you engage with all Formative assessment tasks because they are designed to benefit you and used by your tutor to check, diagnose (ongoing), monitor, evaluate how you are learning as you go through a process of learning or study. It will provide you with feedback so that you can:

• Use formative feedback to identify your strengths and weaknesses and target areas that need more work or better understanding.
• Help your tutor to determine if you are struggling or which content / concepts are proving difficult for you, and this will help your tutor to set you learning objectives so you can better progress and be better prepared for summative assessments.

Summative Assessment Elements

Summative assessment takes place after you have completed work at the end of each semester. The information indicates progress and achievement usually in a grade or numerical form. Summative assessment gives you valuable information about your overall performance at a specific point in your learning. It provides information about your progress in:

• Subject knowledge.
• Subject understanding.
• Skills and capabilities.

The key to improving your learning is to identify what the grade means in terms of what you have demonstrated that you can do and what the next steps to improve are. The development points identified in your feedback are key to build on before completing your next assessment.

Feedback Policy

Feedback will be provided to students to download via Moodle within four weeks of the assignment submission date. Feedback surgeries will be available to book with the teaching team to discuss the feedback.

The Brief

Learning Outcomes

Learning Outcomes to be assessed:

LO1: Critically evaluate the relevant theoretical concepts and apply analytical tools to develop a business plan for a business start-up.
LO2: Concisely pitch validated arguments to support each stage of the entrepreneurial process.
LO3: Evaluate the factors responsible for success or failure of a business start-up through effective practice and critical analysis.

Assessment

You are required to carry out a feasibility study to establish the important parameters that would be needed to complete a full business plan should you wish to start your own business in future or to submit a full business plan for your Major Project. In effect, this assessment is the foundation to a full business plan.

For this assessment you will critically evaluate relevant theoretical concepts and apply analytical tools to develop a business proposition (Learning Outcome 1) and demonstrate knowledge of the market(s) you wish to enter. Review of current literature is necessary to pitch a commercially credible business venture (Learning Outcome 2). You will also critically analyse business start-up challenges and propose solutions to mitigate risks (Learning Outcome 3).

Your portfolio submission should be 2000 words (plus non-text materials). Professionalism will be demonstrated through the clear / succinct narrative and considered visual layout of your work.

Instruction to Students

Submitting Your Work

Submitting work under the required word-count:

• 10% of the word-count: No penalty.
• More than 10% below the word-count: Work capped at 50% Submitting work over the required word-count:
• + 10% of the word-count: No penalty
• + 11-30% of the word-count: 10% mark reduction
• + 31% of the word-count: Work capped at 50%

Not including Appendices, Title page, Contents page, Reference List & Bibliography.

Additional Information

Please note that the scheme of work (page 7) has been designed to assist each section of the assessment brief, in line with the unit learning outcomes. In the scheme of work there are several opportunities identified for assessment support ranging from assessment workshops to one-to-one appointments with the teaching team.

Check the Cite Them Right website to ensure that your citations and references are in the correct format. If you need further guidance on referencing using cite them right please click on the following site for further guidance: How to use Cite Them Right

Confirmation of Verification
This assignment was scrutinised by the Assessment Verification Panel and is considered as appropriate for the level of study and credit value of the unit.

Internal Moderator
TBC

317V0012 Assessment Criteria

317V0012 Unit Assessment Matrix