Strategic Human Resources and People Development , Case study: University College Birmingham

ASSIGNMENT TASK:
Scenario:

This assessment is based on a fictional international hotel group called Claret International Hotels (CIH). You are the Human Resource Area Director for CIH within the Asia Pacific, Middle East, and Africa (AMEA) area. Your company is proposing to develop a portfolio of 40 hotels in the Kingdom of Saudi Arabia (KSA).

Objective:

Your task is to write a 3,000-word report using the provided Strategic HRM Leadership toolkit template. The report should address the following human resources challenges and complexities related to the expansion into KSA:

Report Structure (Using the Strategic HRM Leadership Toolkit Template):

Task 1: Introduction (L.O. 1)

Using the HR Leadership toolkit, analyse the effectiveness of Human Resource Management (HRM) at Claret International Hotels (CIH) in the context of expanding their hotel portfolio into the Kingdom of Saudi Arabia (KSA). Critically examine the strategic importance of this expansion, focusing on how HRM, guided by the toolkit, can effectively address the opportunities and challenges within the KSA market. Emphasise the role of HRM in aligning the company’s objectives with local market dynamics, managing workforce needs, and ensuring cultural adaptability to strengthen CIH's competitive position in this new region.

Task 2: Contribution of HRM to Organisational Success (L.O. 1)

Incorporate insights from the Strategic Contribution of HR section of the toolkit to critically analyse how the function of human resource management generally contributes to the overall success of hospitality and tourism organisations, with a focus on the specific context of CIH's expansion into KSA.

Task 3: Employee Relations and Labour Law in KSA (L.O. 2, L.O. 3)

Utilise the Employee Relations and Legal Compliance section of the toolkit to define and describe ‘employee relations.’ Then, evaluate the key aspects of Labour Law in the Kingdom of Saudi Arabia, and discuss how these laws will impact CIH's operations, ensuring compliance and fostering positive employee relations.

Task 4: Employee Engagement and Talent Management in KSA (L.O. 2, L.O. 3)

Leverage the Talent Management and Employee Engagement section of the toolkit to define and evaluate ‘employee engagement.’ Propose strategic approaches to attracting, engaging, and retaining local talent in the Kingdom of Saudi Arabia, considering cultural nuances and the local labour market.

Task 5: Diversity and Inclusion in KSA’s Hospitality Industry (L.O. 4)  

Refer to the Diversity and Inclusion Strategies section of the toolkit to critically assess how the Kingdom of Saudi Arabia is addressing diversity and inclusion in their hospitality and tourism industry. Discuss the implications for CIH and recommend strategies to ensure that CIH's diversity and inclusion policies align with both local expectations and international standards.

Task 6: Conclusion and Direct Analysis of HRM Effectiveness (L.O. 1)

Using the Executive Summary section of the toolkit, provide a direct analysis of the human resource management effectiveness regarding the key issues identified in your report. Conclude with an assessment of the overall viability of Claret International Hotels developing in the Kingdom of Saudi Arabia, based on the HR challenges and opportunities discussed.