2138 Digital Innovation Remit Assignment, University of Birmingham

ASSIGNMENT TASK

• As a Business Enterprise Manager, you have been tasked to research and implement a digital innovation. You are required to undertake a Situational Analysis and propose a digital Innovation which will drive business growth and optimise company finances. You must include justification for your ideas including a summary of the associated risks, benefits and projected costs.
• As part of the selection process, you will need to present your idea as an infographic. Therefore, it will need to be creative, informative and persuasive. It will also need to be informed by supporting wider reading.
• Below are the marking criteria that align with both the task(s) set and the quality of your poster/infographic. Clear weightings/marks will be noted for each criterion.
• The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.

MARKING CRITERIA:

• Below are the marking criteria that align with both the task(s) set and the quality of your poster/infographic. Clear weightings/marks will be noted for each criterion.   

• The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.

LEARNING OUTCOMES:

• Learning Outcomes are what the student needs to demonstrate after completing a module. An assessment is a way in which students can demonstrate their achievement of these Learning Outcomes. Learning Outcomes are NOT the same as the assignment task.
• Describe various components of digital innovation as they relate to prospective internal business efficiencies and external opportunities.
• Apply a theoretical framework to define a potential new approach to digital innovation implementation.
• Assess a digital innovation proposal in terms of technological viability, marketplace appropriateness, risk/benefit analysis and cost.

TASK GUIDANCE:

Focus on attention to detail, quality of work and overall academic standards. 

Your infographic should be presented using the following outline:

Situational Analysis:

• Provide an overview of the chosen company’s current products, marketing strategy and distribution channels.  
• Present a Digital SWOT Analysis to identify the company’s strengths, weaknesses, opportunities and threats.
• Identify and explain the current external challenges faced by the company using PESTLE Analysis. 

Digital Innovation: 

Describe the main features of a potential digital innovation such as artificial intelligence, alternative realities, metaverse, robotics, chatbots, blockchains and the Internet of Things (IoT) etc. 

Apply the Ansoff Matrix to discuss how each potential digital innovation could contribute to business growth in one of the following areas:

• Market Penetration
• Product Development
• Market Development
• Diversification

Describe how your proposed digital innovation will address the company’s weaknesses and/or take advantage of its strengths to support business growth, making clear links to the Situational Analysis.

Justification

Use the Ansoff matrix to identify the associated risks of your proposed digital innovation and business growth strategy for the chosen company.
Explain the overall benefits for the company in the short and long-term of implementing the proposed digital innovation
Summarise the estimated projected costs, potential revenue streams and cost savings per year of the proposed digital innovation. This should be presented as either a chart or in a financial table.

Reference List:

Minimum of 5 high-quality academic references. Please use UCB’s Referencing Style. 
Include in text citations and a final list of references used in your infographic.For additional guidance on this assignment, please access the assignment vodcast available on Canvas.