2138 Digital Innovation Assignment, University of Birmingham

ASSIGNMENT TASK

• As a Business Enterprise Manager, you have been tasked to research and implement a digital innovation. You are required to undertake a Situational Analysis and propose a digital Innovation which will drive business growth and optimise company finances. You must include justification for your ideas including a summary of the associated risks, benefits and projected costs.
• As part of the selection process, you will need to present your idea as an infographic. Therefore, it will need to be creative, informative and persuasive. It will also need to be informed by supporting wider reading.
• Below are the marking criteria that align with both the task(s) set and the quality of your poster/infographic. Clear weightings/marks will be noted for each criterion.
• The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.

LEARNING OUTCOMES:

• Learning Outcomes are what the student needs to demonstrate after completing a module. An assessment is a way in which students can demonstrate their achievement of these Learning Outcomes. Learning Outcomes are NOT the same as the assignment task.
• Describe various components of digital innovation as they relate to prospective internal business efficiencies and external opportunities.
• Apply a theoretical framework to define a potential new approach to digital innovation implementation.
• Assess a digital innovation proposal in terms of technological viability, marketplace appropriateness, risk/benefit analysis and cost.