Category | Assignment | Subject | Finance |
---|---|---|---|
University | University of the West of England | Module Title | UMACTF-15-M Corporate Financial Strategy |
Word Count | 2,500 Words |
---|---|
Assessment Type | Task B – Individual 2,500 word written report |
Academic Year | 2025-26 |
This report analyses the competitive strategy and sustainability activities of Whitbread Plc that focused towards the application of potter’s valuation analysis and creating shared value theory. The value proposition of the company focuses on providing high quality, affordable and sustainable services through its major brands like Premier in, Costa coffee and Beefeater........View More
Introduction ................................................................................................................................ 4
Critically analysis and evaluation of sustainable activities........................................................ 4
Creating shared value Theory (CSV) ..................................................................................... 4
Sustainability activities .......................................................................................................... 4
Competitive strategy analysis .................................................................................................... 6
Value proposition ................................................................................................................... 6
Value chain analysis ............................................................................................................... 7
Trade-off choices in competitive strategy.................................................................................. 8
Recommendations and future prospects .................................................................................... 9
Conclusion ............................................................................................................................... 10
Reference List .......................................................................................................................... 12
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