| Category | Essay | Subject | Marketing |
|---|---|---|---|
| University | Module Title | Marketing and Theory Essay |
Nudging marketing is a customer influencing strategy that directs them to positive purchasing behaviour towards the choices (Gonçalves et al. 2021). To achieve nudging, understanding the Skinner’s experiment plays a huge role as it allows assessing psychological influences leading to customers being influenced to buy products and services from the brand. A major example may include supermarkets showcasing healthy food options near checkout counters, at eye levels to influence customers to buy the products. The ‘Two System Thinking’ is the way to explain the processes of thinking that are constructed during decision-making. It involves the idea that people have two forms of thinking one based on emotions and another based on logical thinking. Social norms assume a pivotal part in nudging by utilizing the natural human desire to adjust to apparent social standards. Different kinds of approaches are sometimes useful as their integration can be extremely useful.
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