MKMN1013 Integrated Marketing Communications Plan Assignment Answers

Published: 14 Feb, 2025
Category Assignment Subject Marketing
University ___________ Module Title MKMN1013 Integrated Marketing Communications Plan

MKMN1013 Course Overview 

The CREST analysis is based on competitors, regulatory, economic, social, and technology where the framework is used to identify such external factors that can influence an organization's operations with its strategic decisions. It also helps businesses to understand how the market dynamics can adapt to such external pressures to identify growth opportunities.

However, in the below application of CREST analysis to "Out of This World Watches," is a brand specializing in luxury watches designed for space travel..

Table of Contents

Part 1: Situation Analysis (SWOT & CREST)
External Influences on the Market (CREST)
SWOT Analysis

Part 2: Target, Objectives, Strategy & Creative Concepts
Target Market
Marketing Objective
 Strategy
Big Idea
Creative Concepts

Task 3: Tactics and 

Task 4: Presentation

Reference List

Overview of the task. Fill out the form to access the full document for free.

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