Category | Assignment | Subject | Marketing |
---|---|---|---|
University | ___________ | Module Title | MKMN1013 Integrated Marketing Communications Plan |
The CREST analysis is based on competitors, regulatory, economic, social, and technology where the framework is used to identify such external factors that can influence an organization's operations with its strategic decisions. It also helps businesses to understand how the market dynamics can adapt to such external pressures to identify growth opportunities.
However, in the below application of CREST analysis to "Out of This World Watches," is a brand specializing in luxury watches designed for space travel..
Part 1: Situation Analysis (SWOT & CREST)
External Influences on the Market (CREST)
SWOT Analysis
Part 2: Target, Objectives, Strategy & Creative Concepts
Target Market
Marketing Objective
Strategy
Big Idea
Creative Concepts
Task 3: Tactics and
Task 4: Presentation
Reference List
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