Media Prima Berhad Assignment Sample

Published: 24 Feb, 2025
Category Assignment Subject Marketing
University .................... Module Title Media Prima Berhad Assignment Sample

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The purpose of this essay is to use the four-stage value creation framework to critically look at the business model of Media Prima Berhad, a major Malaysian media company, and see how new technologies like Artificial Intelligence (AI) and Metaverse technologies have changed how it works. The study looks at the company's actions, the market, and the most important factors for success in the Malaysian media business in great detail. The essay will look at each step of the value creation process—development, production, distribution, and monetization—to show what is good and bad about Media Prima's business model and how new technologies are making opportunities and risks, along with ways to deal with them. 

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