MBA7003 Individual report on marketing strategy of Apple's Home Energy & quot | Semester 2- 2024

Published: 13 Feb, 2025
Category Report Subject Management
University Cardiff Metropolitan University Module Title MBA7003 Marketing

Introduction

According to this report, Apple's market value in the UK is very strong as of February 2024, with approximately 50% market share in tablet computers and mobile devices. With 38 outlets, Apple has established a strong hold on the UK smartphone and tablet market. At the same time, Apple is moving towards sustainable growth with an aim for clean energy and carbon neutrality by 2030.

In this assignment we will conduct a Macro-Environmental (PESTLE) Analysis to understand the political, economic, social, technological, legal and environmental factors that affect Apple's business. We will then identify new Product/Market Offerings that will help Apple grow further in the UK market. Through Marketing Strategy Development, we will see how to engage the target audience. Through Strategic Recommendations and Customer Experience Development, we will design impactful strategies for Apple that will enhance customer satisfaction.

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