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Level 7 Strategic Management Semester 2 Assessment 1 & 2 Coursework Module Handbook | Example 2023-24

Published: 10 Feb, 2025
Category Coursework Subject Management
University Leeds Beckett University Module Title Strategic Management Level 7

This assignment provides a comprehensive strategic analysis of Zara, focusing on its operations within the UK fast fashion industry. It evaluates the external industry environment through tools such as Porter's Five Forces and identifies key challenges such as intense competition, labor issues, and sustainability concerns. An internal analysis using the RBV (resource-based view) model highlights Zara's tangible and intangible resources, including its production facilities, logistics, brand reputation and workforce flexibility. The report also explores Zara's business model, sustainable practices, and strategic recommendations to enhance its operations, sustainability and market adaptability. Through this detailed assessment, the assignment aims to provide actionable insights for Zara's continued success in the UK market.

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