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Global Strategy and Sustainability CW1 Summative Assessment Sample Answers | BPP University

Published: 01 Aug, 2025
Category Report Writing Subject Management
University BPP University Module Title MSc Management Global Strategy and Sustainability
Word Count 3000 Words
Assessment Type Business Report
Assessment Title Coursework 1
Academic Year 2025-26

PART A—Business Report

1.0 Introduction
1.1 Netflix Inc. background
Netflix, an American-based streaming media company, is the leading on-demand video platform worldwide with content availability in over 190 countries. As of October 2024, Netflix had about 282.7 million paid subscribers and the majority of its subscription (approximately 96 million of total global subscriber base) comes from the EMEA (Europe, Middle East, and Africa) region (Notta.ai, 2024)......View More

Introduction

1.1 Netflix Inc. background 

2.0 Task 1 
2.1 MACRO Environment 
2.1.1 PESTLE analysis: External business for Netflix Inc 
2.1.2 VRIO analysis: Internal business for Netflix Inc. 
2.1.3 Business threats and opportunities identified from Macro analysis 
2.2 Industry Environment market research 
2.3 Two competitive advantages based on internal analysis of Netflix Inc. 

3.0 Task 2

2.1 Yip's globalisation framework: 
2.2 Two Strategic Options for Internationalisation: 

3.0 Task 3 
3.1 Vertical or horizontal integration to evaluate the supply chain 
3.2 BCG Matrix: market profitability 
3.3 Balanced scorecard for the company to increase its market growth
Concluding remarks 
References 

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