Customer Experience Strategy CW4 Formative Assessment Report Example | BPP

Published: 02 Sep, 2025
Category Report Writing Example Subject Management
University BPP Business School Module Title Customer Experience Strategy
Word Count 2500 words
Assessment Title CW4 Formative Assessment

Introduction

British American Tobacco is one of the biggest tobacco companies in the world, focusing on converting customer experience to be competitive and future-ready in an escalating, regulated and health-conscious market globally (BAT, n.d.)......View More

Table of Contents

Introduction

Task 1: Role of Customer Experience Contributions to BAT’s Business Success
Task 2: Develop a customer journey map for your chosen company/product using a millennial (Gen Y) aged 30-35yrs consumer personal
Task 3: Select and analyse two CX performance metrics in BAT
Task 4: Critical Analysis of the Omni-Channel Strategy at BAT

Conclusion

References

Summary of the CES CW4 Formative Assessment Report . Submit the form to access the full PDF.

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To view the assignment brief related to this sample, please click here: CES CW4 Formative Assessment Brief

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